Golin becomes the communication partner of Edenred, the leader of the local market of fringe benefits

Deniza Cristian 31/05/2022 | 14:09

Starting with this spring, Golin Romania has become Edenred’s partner for PR and social media services.


Golin will manage the communication of the corporate, brand and CSR activities carried out by the company, through traditional media channels, on the official Facebook, Instagram and LinkedIn pages, as well as through events, strategic partnerships and creative platforms.

With a solid experience in technology and financial communication, Golin will develop and implement together with Edenred, the leader of the local market for fringe benefits, actions and campaigns to promote the local initiatives of innovation and digital transformation, as well as the company’s products. The agency will also carry out public relations and social media communication activities for Benefit, the flexible fringe benefits platform owned by Edenred Group.

“Edenred is a complex business, which has rapidly diversified and digitized lately, along with the changing needs of the companies and their employees. So, we were looking for a communication partner that is very well connected to the market, able to understand in depth the particularities of the category and the brand, and to connect our objectives with relevant and out of the box approaches. We found in Golin the team with whom to strengthen our positioning in the field of technology, to achieve the communication and business objectives we aim for and to build initiatives that contribute to a better world for all of us”, said Lelia Mancas, Head of Marketing, Edenred Romania.

“We have occasionally met with the Edenred team in large projects over the last few years, when we had the opportunity to follow closely how the company’s portfolio, the brand vision, but also the various initiatives launched have evolved. So, we quickly joined in to discuss the needs and goals of the next period and then put on paper the best strategic and creative solutions, as we saw them. And we’re glad we saw it the same way. The in-house expertise we already have in the field of technology and payment solutions, the power of insight, but also the ability of our team to think holistically have had their say here. On this occasion, we must also praise the pitch brief, one of the best we had the opportunity to work on, as well as the day-to-day professionalism of the Edenred team”, said Roxana Dibă, Managing Director, Golin.

Edenred is the market leader of fringe benefits in Romania, the world’s digital industry leader and an engine of digital transformation on the local labour market. During the last year, the company marked a series of firsts for the industry: the first partnership with a food delivery platform – Tazz by eMAG, the launch of the first mobile application of flexible benefits for employees – Benefit, the launch of the first eco-friendly cards on the market, the implementation of a campaign dedicated to supporting the  proximity stores, but also the first integration of a meal ticket card in the 100% online hypermarket, with home delivery – Freshful by eMAG.

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