Every woman has a hero: NIVEA and Highlight PR celebrate the special bond between mother and daughter in the SPOTlight campaign

On Women’s Day, NIVEA and Highlight PR bring to the fore an unique campaign that celebrates the beauty and strength of the relationship between mother and daughter.

The campaign “Mother and daughter in the SPOTlight – powered by Luminous630®” brings into focus the unique connection between the two generations, highlighting not only the individual beauty of each woman, but also the extraordinary way in which mothers and daughters inspire each other, becoming role models of strength, trust and beauty for each other.

Lorena Șerban, NIVEA brand ambassador, is at the center of this project and the protagonist of an emotional video-manifesto, together with her mother. Sharing personal stories, the two show us how you can be a role model for someone you love, as well as how a skincare ritual can become a bond in a mother-daughter relationship.

Through this story, NIVEA and Highlight PR aim to provide a moment of inspiration and celebration of the special bond between mother and daughter.

“Our campaign with NIVEA is about the bonds that define us and the strength we find every day in our relationships. At the heart of this initiative is the deep bond between mother and daughter, mirroring the strength, compassion and inspiration they bring to the lives of those around them. We are proud to be with NIVEA in this campaign that reminds us that beauty is more than a superficial appearance – it is a state of mind, an expression of confidence and self-love,” said Raluca Oprea, PR Manager Highlight PR.

Through the campaign “Mother and daughter in the SPOTlight – powered by Luminous630®”, NIVEA reaffirms its commitment to promote self-confidence and authentic beauty regardless of age. Featuring the LUMINOUS630® range in SPOTlight, Highlight PR’s campaign shines a light on skincare as a ritual that further bonds the relationship between a mother and her daughter, while showing that trust can be learned and passed down from generation to generation.

“Skincare is a ritual and the bond between mother and daughter becomes stronger when you take care of yourself because you feel good in your skin and become more confident. With the help of the NIVEA LUMINOUS630® range, we brought to the fore the relationship between mother and daughter and showed how the skin care routine is the ritual through which they can support each other,” Rumiana Kovacheva, Marketing Manager Beiersdorf RO/BG/MD.

The NIVEA LUMINOUS630® anti-pigmentation range has been proven to be effective in treating different types of pigmentation, such as age spots, post-acne marks and pigmentation spots caused by hormonal imbalances, with first visible results in just 2 weeks.

The “Mother and Daughter in the SPOTlight – powered by Luminous630®” campaign strengthened its social media presence with a series of clips where countless content creators invited their mothers to share their experiences and lessons, helping to promote the message of power and trust between generations.

Highlight PR team:
Aela Cotabiță – Managing Director
Raluca Oprea – PR Manager

Alexandra Nae – PR Executive

Andreea Dobranici – Creative Director
Gabriel Coman – Copywriter

NIVEA team:

Ana-Maria Oilă – Brand Manager

Andrei Șerban – Consumer Journey Manager

Alexandru Rîpa – Media & PR Manager

Collaborators:

Adrian Rântaru – Video Producer

Ionuț Racoreanu – Scenographer

Ana Ioana Mușet – Makeup & Hair

Studio Fotofilm 365 – Studio