Aela Cotabiță is the new Managing Director of Highlight PR

Aela Cotabiță took over the leadership of Highlight PR starting in January 2024. In this role, she ensures both the operational management of the agency and the coordination of the team of specialists, business and communication strategy, and actively participates in pitches and strategic projects.

“One strong point of the Highlight group is the team, which over time has become a living organism, and it is essential for us that each new member shares our values and becomes an integral part. I was delighted to find in Aela the business partner we desired, that expert with the heart and drive of an entrepreneur, a specialist with extensive expertise in communication, but also a real, authentic, honest person who I feel integrates perfectly into the Highlight team,” said Ionuț Curtean, Managing Partner of Highlight Agency.

Aela Cotabiță has over 20 years of experience in the field of communication, accumulated in key positions within agencies such as Godmother, V+O Communication, HyperActive, or GreenPixel. Over the years, she has coordinated communication for over 50 accounts in sectors such as FMCG, IT/Telecom, Pharma, Beauty, Banking, Auto, Retail, etc.

“The proposal to join the Highlight group came at a time when I was seeking such a challenge, alongside partners with whom I share not only a passion for communication but also human and business values. I was pleased to join a team of professionals with whom I will continue to strengthen and develop Highlight PR in the coming period, in line with the essence of our slogan ‘Shaping Stories‘” declared Aela Cotabiță, Managing Director of Highlight PR.

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Founded in 2021, Highlight PR boasts significant competencies in areas such as media relations, brand communication, influencer marketing, event organization, employer branding, and digital. The agency offers clients a dynamic mix of experience and freshness, with the Highlight PR team defined by authenticity, liveliness, adaptability, and connection to new trends and directions in the marcom market.

Highlight PR’s objectives for 2024 include consolidating its market position, expanding the client portfolio, and executing diverse projects that reflect the full range of team members’ competencies. The focus is on integrated communication campaigns, brand communication, internal communication, Employer Branding, digital, and social media.