Brandfusion and the Veruvis rebrand are among the winners of the 2024 REBRAND 100 Global Awards

Celebrating its 20th year, the REBRAND 100 Global Awards, the first and most respected global program recognizing effective brand transformations, announced its 2024 winners at the beginning of March. Among them is the agency Brandfusion with the Distinction won by the rebranding of Veruvis, a Romanian business aiming to revolutionize the field of applied neuroscience for enhancing brain performance and mental health.

This competition showcases repositioning and redesign projects for both corporate and product brands from across the globe. Over time, it has featured big names from various industries, such as Unilever, Procter & Gamble, Accor, and Sanofi, as well as internationally renowned branding agencies, and also small, local, or regional businesses, public organizations, and nonprofits. For Brandfusion, this award marks the third win in its third participation in this prestigious competition, following their previous successes in 2009 with the Austral rebranding and in 2013 with Novensys.

Mona Ursu, CEO of Brandfusion: “It’s extraordinary to see your work recognized at such a high level, and the fact that we’ve won an award for each project we participated in at the REBRAND 100 Global Awards in our 18 years of branding is just a reconfirmation of our team’s strategic approach and creativity, dedicated to visionary people who develop businesses eager to innovate and evolve. Veruvis is perhaps the most eloquent example in recent years where the client fully embraced the radical transformation we recommended, consistently put it into action, and the remarkable results soon followed, which fully reflects our philosophy that value creates value.”

Ana Luiza Simion-Dămășaru, Creative Director at Veruvis: “For us, the rebrand meant translating the essence of our activity into a coherent, unique, verbal and visual expression that can support our vision and long-term development aspirations. The new brand identity truly represents what we do, and we identify with it 100%. The fact that what we created together with Brandfusion is today enjoying international recognition is a new confirmation that we are on the right track!”

The REBRAND 100® Global Awards, known for its rigorous evaluation by a distinguished panel of jurors, aims to highlight the efforts of agencies and companies to innovate and overcome barriers in branding, setting new standards in the industry.

Sven Theobald, Vice President and Global Head, Corporate Brand Management at Bayer AG: “This year’s winners, including Veruvis, showcase the power of brand as a catalyst for business transformation.”

Elaine Fok, Creative Director APAC, Associate Partner at Prophet Hong Kong: “The strategic depth and creative innovation displayed by Brandfusion are exemplary, inspiring limitless innovation in our industry.”

Brandfusion

Brandfusion is a Romanian branding company with 18 years of experience accumulated in over 200 projects, combining design thinking, strategic rigor, and creativity to bring out the value of organizations and brands determined to make a difference in their industry and in the lives of communities they are dedicate to. Its work covers a wide portfolio of clients from different industries, including: Adams, Agricola, Axel, Benefito Mobile, Commergent, CTE, Donna Medical Center, Eversted, Genesis, Integrisoft, Râureni, Riviera Works, Seedblink, Symmetrica, Veruvis. The Brandfusion multidisciplinary team is made of consultants, brand strategists, designers, digital specialists, united by the desire to evolve in branding, technology, business, and communication.

Veruvis

Founded in 2019 by Dr. Psych. Costin Dămășaru, the Veruvis Center for Research in Augmenting Neural Performance is the first and most important initiative in Romania in the field of technology-assisted applied neuroscience. The innovative solutions created by the Veruvis founder along with his team of experts, doctors in neurology, psychiatry, psychotherapy, non-linear mathematics, advanced statistics, and hardware and software development, have proven effective in working with over 7,000 clients. In 2022, Veruvis expanded its activities by opening a second center, Veruvis Kids, dedicated to children.