Ascendia and InfoCons successfully conclude the first session of the “First Aid, a Chance at Life” campaign

Miruna Macsim 01/09/2023 | 13:15

Ascendia, leader in digital educational solutions in Romania, and InfoCons, a non-governmental organization that protects consumer rights and promotes consumer education, have successfully concluded the “First Aid, a Chance at Life” campaign in partnership with the Bucharest-Ilfov Ambulance Service, the Romanian National Ambulance Union Federation, the Bucharest Rescue Society Association and the National Federation of Parents – Edupart (FNP).


The first session of the campaign focused on staff in educational institutions and aimed to enhance their training level in case of emergencies. As part of the partnership, Ascendia was responsible for providing the e-learning firstaid course free of charge.

The ‘First Aid, a Chance at Life’ campaign was a significant step in raising awareness about the importance of providing first aid during emergencies. According to market research, 80% of Romanians lack knowledge of providing first aid when needed, which places our country at the bottom of the list in Europe concerning this critical aspect. We are glad to have had the opportunity to participate in this project and contribute to elevating the standard of first-aid training. At Ascendia, we find motivation in projects like these, as we are well aware of the substantial potential that online education holds at the community level. We are keen to continue our involvement in such initiatives by developing a range of e-learning courses that can bring positive impact to our community,” stated Alex Mălureanu, co-founder and CMO of Ascendia.

The campaign ran from 20 June to 31 July 2023, and Ascendia developed an e-learning first-aid course, providing staff in educational institutions with convenient access to vital information that can make a difference in emergency situations. The course was structured into three separate modules, encompassing various aspects of first aid, such as intervention in cases of cardio-respiratory arrest, airway obstruction, defibrillator usage, and management of special cases like burns, fractures, syncope, or epilepsy. Additionally, the course addressed interventions for internal or external bleeding.

Over 5,600 individuals from the education sector enrolled in the first session of the campaign to participate in the interactive first-aid courses. They praised the courses for their high-quality content, engaging interactions, and the flexibility provided by the e-learning platform through which the courses were delivered.

Ascendia aims to further expand such initiatives, with the goal of reaching a wide range of educational institutions. The company intends to support them in acquiring essential community-focused skills and making a substantial contribution to the betterment of society.

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