Tarfin concludes 2023 with 35% growth in Turkey and Eastern Europe, with ambitious plans for Romania

Tarfin, the Eastern European agri-fintech specialising in providing advanced solutions for the agricultural sector through its digital platform, announces its ambitious 2024 business plans. Through an approach focused on meeting the critical needs of small and medium-sized farmers, Tarfin continues its commitment to supporting Romanian farmers, strengthening its position as a driving force in the sustainable development of the agricultural sector.

With a perspective firmly rooted in supporting the advancement of agriculture at the local level, the company is committed to providing innovative and customised solutions specifically tailored to the needs and challenges facing farmers today. Tarfin continues to be actively involved in identifying and implementing solutions that bring tangible benefits to farmers, providing tools and services that accurately address the diverse requirements of the agricultural community.

“In the current circumstances, where small and medium-sized farmers face multiple challenges, one of the most pressing needs is to ensure a steady working capital for on-farm operations. With a vision focused on supporting the steady development of the domestic agricultural sector, we are committed to meeting this essential need. We understand that access to sources of finance is the backbone of farming and that delays or gaps can profoundly affect the performance of farm businesses. Thus, we continue to develop flexible financial solutions to provide farmers with relevant support in the efficient and correct management of financial resources, enabling access to the environment for local agriculture development”, states Adina China-Birta, General Manager of Tarfin Romania.

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Assessing the previous year, Tarfin recorded an accelerated growth of more than 35%, achieving sales of 85 thousand tonnes of agricultural inputs in both Turkey and Romania, consolidating its leading position. Sales had a positive impact on the productivity of farmers in more than 5,600 villages. Thus, by supplying fertilisers and seeds, Tarfin has revitalised approximately 555 thousand hectares of fertile land. With 62 thousand farmers and over 1900 agricultural distributors, Tarfin aims to expand its national network of partners and distributors in 2024 to democratise farmers’ access to financing.

“This year, we aim to increase our distributor portfolio by 15% to support farmers further through sustainable partnerships. The initiative complements the efforts made since our establishment, as we have achieved the performance of working with distributors of various sizes, covering all categories of agricultural inputs. Farmers now benefit from greater diversity and adaptability in sourcing the resources they need for farming”, added Adina China-Birta.

Given the dynamics and vulnerability of the Romanian agricultural landscape and the context of the current economic fluctuations, it is imperative to immediately regulate the critical aspects to counteract the adverse financial consequences on domestic agricultural producers. Delays in this process could lead to the inability of agricultural producers to honour their contractual obligations, to over-indebtedness, and, ultimately, to the cessation of agricultural activity, which may have a negative social impact.

Aware of the agricultural industry’s current challenges, Tarfin actively supports the value chain. The company is committed to providing innovative financial solutions so that distributors of agricultural inputs or machinery and agricultural producers can manage economic pressures and sustain their business. Through its digital platform and strategic partnerships, Tarfin offers modern tools and resources tailored to meet the specific needs of farmers, helping to build resilience to risk.

Tarfin accelerates the digitisation of the agricultural value chain

To meet the specific needs of retailers, Tarfin is preparing to launch the Tarfin PRO platform in Romania to simplify the procurement process. The application will enable retailers to efficiently manage their capital, access new products, and expand their business. It will also facilitate the rapid purchase of agricultural inputs, eliminating the need for cash or bank loans. Distributors will also have access to a new distribution channel, as they can sell their products directly through the platform, with flexible payment options. This way, Tarfin contributes to the agricultural sector’s efficiency and increases retailers’ competitiveness.

In anticipation of future technological improvements dedicated to farmers, Tarfin is working to develop a solution to address farmers’ current problems directly. The Tarfin Mobile app will target the implementation of instant financing solutions and facilitate price comparisons from distributors so that farmers can adopt informed decisions on the most advantageous payment terms. Tarfin Mobile aims to bring a new perspective on how farmers access and manage financial resources, demonstrating the company’s continued commitment to adaptability to economic dynamics and outstanding results.
Tarfin remains an agri-fintech firmly anchored in the Eastern European economic landscape, continuing to drive digital and financial transformation in the agricultural sector by offering modern and efficient solutions to support farmers in the face of dynamic challenges.

“In 2024, we are stepping up our efforts to refine our technologies, expand our team, and innovate through business models that aim to continuously improve the agricultural supply chain. With the support of significant investments, we aim to expand Tarfin’s coverage across geographies further, focusing on Eastern Europe. Our international expansion, which started successfully in Romania, has become a vital driver of the fintech ecosystem. After completing a full year in Romania, we have reached over 120 outlets nationally and locally. Our next goal is to expand our initiatives, with plans to launch in Poland. Through successful national and international partnerships, we aim to accelerate the agricultural sector’s development”, says Mehmet Memecan, founder and CEO of Tarfin.