The Futureproof project was launched by Telekom in mid-May. Futureproof support platform was developed to demonstrate the huge potential of Generation Z and to inspire young people to identify opportunities for future careers, and to discover skills they have not yet exploited.
The platform was launched in the ten European countries where Deutsche Telekom group is present, and Romania gathered the second largest number of unique visitors in this top, after Germany. Thus, until June 30, 2021, the platform had almost 109k unique visitors on the Romanian version of the application. In comparison, the German page registered over 203,000 unique visitors, and the Polish page ranked third with just over 106,000 unique visitors.
At the heart of project Futureproof is a free-to-access digital tool (futurefeed.telekom.com/ro-RO) that helps Generation Z to better understand their abilities and how these are connected to future career opportunities.
The tool supports Gen Z to see how their passions, skills, talents and personality are fundamental to helping shape their future journey and how they can best use these personal attributes as part of future careers. Moreover, the cumulated results present a uniquely Gen Z perspective, identifying key trends & changes in the world of work, delivering insights through a personalised, gamified experience.
Over 117,000 individual profiles have been created in the application, cumulatively, in the ten countries in which Deutsche Telekom operates. 36% of respondents have an educator profile – they have communication and knowledge sharing skills. 21% showed skills of leaders, managers, and 14% showed artistic and creative inclinations.
Project Futureproof has been developed in collaboration with both Generation Z contributors and a diverse group of professional skills and employability experts. It aims to connect users to peer-to-peer inspiration, support and to provide easy access to a range of inspirational materials and tools to discover the skills needed to shape a future career. It has been endorsed by the seven-time GRAMMY award winner Billie Eilish.
“We thank the young people who accessed the Futureproof platform during this period and we hope that it gave them a useful perspective, or confirmed their current approach. We are glad that we can support Generation Z with such initiatives and projects to help them better define themselves and to highlight their individual passions and abilities”, said Andreas Elsner, Chief Commercial Officer Residential Marketing & National Sales Telekom Romania.