evoMAG's sales climbed to EUR 42 million in 2023, marking an 20% increase compared to 2022

evoMAG concluded the year 2023 with sales of 42 million euros, an increase of about 20% compared to 2022. Last year, evoMAG recorded the highest sales in established product categories – mobile phones, laptops, components, as well as in the appliances segment.

“Last year, we focused on what we do best – selling products in categories where we have the most experience. Additionally, we succeeded in strengthening a robust corporate sales department and continued to open new sales channels, through partnerships with several marketplaces, both in Romania and abroad”, states Mihai Pătrașcu, CEO evoMAG, explaining the decisions behind the sales growth in 2023.

“This year, we will continue to focus on what we know best, with an emphasis on competitive promotions and quick delivery. As strategic elements, we will further develop the corporate segment and sales to companies. We also plan to list on other marketplaces in countries like Germany and Greece, but these are still preliminary plans. evoMAG’s focus in 2024 is on optimization and efficiency to offer better promotions and faster delivery to our current customers”, adds Mihai Pătrașcu.

For the ongoing year, evoMAG estimates investments of around 500,000 euros, similar to last year’s investment value. The majority of this will be directed towards improving logistical activities, enhancing delivery speed, and the online store’s backend platform, to improve customer purchase experience and ease of use.

This year, evoMAG is accounting for a business growth of 10% to 20%, depending on the evolution of the corporate segment and sales to public institutions, with the company also developing a larger, specialized department, dedicated to public tenders through SICAP.

In 2024, evoMAG remains open to market consolidation opportunities through acquisitions, targeting online stores with a solid customer base, selling products in complementary niches that align well with evoMAG’s existing product offerings.