BR’s 20 years in review | A lesson from Dragos Anastasiu (Eurolines): Build your employer brand to keep the talent

Newsroom 14/05/2018 | 08:00

Want to know the secrets to running a successful business? Business Review talked to the top managers who head up 20 of the most important organizations in their sectors to get the lowdown on the main lessons they have learned since taking the helm.

Here’s a lesson from Dragos Anastasiu, CEO, Eurolines:

“Experience has taught me that talent is rare, when it comes to employees. I believe that, in the coming years, each company must build an employer brand in order to keep the talent. People need more than good salaries; they need work effort recognition, independence, investments in personal development, etc. Management nowadays isn’t about giving orders, it’s about letting decisions come from the bottom. I truly believe that changing the employer’s vision will decide the fate of Romanian companies in the next period.”

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