SAP Supports Agriculture with State-of-the-Art Solutions for Increased Harvests

Constantin Macri 31/08/2023 | 13:36

Modern farmers increasingly rely on cutting-edge technologies to meet the growing demand for agricultural products both nationally and internationally. KWS SAAT, a major player in the seed market with a significant presence in Romania, has chosen an SAP solution to transform and digitize its business.


In the past, farmers had to rely on their own experience or less precise methods to plant, care for, harvest, store, and market crops. Nowadays, agriculture is highly technology-driven due to the rising global demand for food.

By 2050, the global agricultural industry will need to produce 50% more resources than in 2012 to meet demand.

The current business challenges in agriculture require agility, resilience, and innovation. Every market player recognizes the need to respond swiftly to changes and serve customers better. Additionally, sustainability has become a crucial factor in farming businesses.

While observations, experience, and intuition aided farmers in the past, they can now rely on data collected from the entire value chain. With SAP Intelligent Agriculture, a cloud-based solution from SAP, agricultural companies can become more sustainable and efficient.

KWS SAAT Chooses SAP Intelligent Agriculture to Enhance Business Processes

KWS SAAT is the fourth-largest player in the global seed market and holds significant presence in Romania’s agricultural economy. For over 20 years, KWS has been a major distributor of high-quality seeds to Romanian farmers, committing to bringing innovation and technology to the country’s farms.

KWS offers high-quality seeds to farmers, ensuring increased crop yields. To enhance efficiency across all markets, including Romania, the company decided to digitize its entire logistics value chain.

With SAP Intelligent Agriculture, KWS SAAT can vastly streamline collaboration with seed breeders. One way SAP’s solution supports KWS’s business is by improving collaborative seed planting processes with breeders, ensuring sustainability, and maximizing efficiency to produce high-quality seeds for farmers.

Supporting farmers, especially small and medium-scale ones, is a significant victory for all parties involved. By digitally connecting these farmers with a major partner, they become competitive, having a predictable source of income based on improved crop planning.

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