Groupama, the leader of the insurance market in Romania, chooses SAP for digital transformation

Groupama, the insurance market leader in Romania, with a presence on the local market since 2009, has chosen SAP for its digital transformation and to improve the overall experience of its team. Groupama focuses on building partnerships based on trust, with the aim of helping customers enjoy every moment, wherever they are, knowing they have a partner they can count on.

Along with the focus on customers and partners, Groupama pays special attention to the people in its team, who are a key component in the company’s success, offering them development opportunities and a superior employee experience.

“We, at Groupama, believe in colleagues, in individual talents, just as we believe in the integration of technology and artificial intelligence in our activities. In this way, we enrich the essential human qualities we have, such as empathy, good collaboration, team spirit”, declares Judith Kis, Director of Human Resources, Logistics and BCP Groupama.

Transforming the experience for the Groupama team

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To improve the overall experience of the 1,500 people on the team in Romania, as well as future candidates, Groupama decided to transform its local human resources processes through SAP SuccessFactors.

The goal pursued by the insurance company through this change was to further modernize the existing human resources IT system, to better meet the needs of the team, by creating a single space where everyone can access different tools and information, such as their own performance indicators, development objectives, remuneration, but also through which they can access various learning opportunities.

In addition, the transformation through SuccessFactors also aimed to provide managers with a useful tool to manage their teams and make managerial decisions more easily, supported by easily accessible data. Regarding future colleagues, Groupama also aimed to create and maintain a solid base of potential candidates.

“Our main goal is to offer each organization solutions adapted to the current situation, but also to offer our customers the flexibility to constantly adapt to changes in the future. Staying ahead of the competition and succeeding can be achieved when several conditions are met simultaneously. One of these is about people and ensuring that they are satisfied with their work and that their needs are met at work. We are very happy that Groupama chose SAP SuccessFactors to optimize its human resources and business operations in Romania and, thus, to strengthen its team”, said Diana David, Managing Director of SAP Romania.

The solution that makes the difference

The cloud-based SAP SuccessFactors Human Experience Management (HXM) suite offers the most comprehensive human resources software and includes services for payroll, talent management, HR analytics and workforce planning, as well as employee experience management. The SAP solution thus encourages people to reach their maximum potential at work, while improving the connection between HR and business operations, with the aim of supporting organizations in creating a sustainable workforce and a profitable business.

“Groupama is a leader in the insurance industry and we are proud that they have chosen us to take a significant leap in their commitment to improve HR processes, employee experience and overall operational efficiency. With SAP SuccessFactors, Groupama now benefits from an end-to-end platform for recruiting, developing and retaining talent. A complex project like this is a collaborative effort involving multiple stakeholders – HR professionals, IT teams, executives and end users – and Groupama successfully managed every stage of its implementation,” added Irina Tache Scorțea, SAP SuccessFactors Lead for Eastern Cluster.

After the successful implementation of SuccessFactors, during which certain semi-manual processes were replaced by automated workflows, Groupama noticed an increase in efficiency in the area of human resources management. This was generated, on the one hand, by a higher level of standardization and speed of processes, on the other hand, this objective was achieved through improved monitoring and reporting opportunities. Thus, through SAP SuccessFactors, the insurance company achieved an improved overall experience of its team, the solution contributing to the company’s strategy that places people and technology at the core of its activities.