Cristina Patroescu, Adecco: Employers have to make sure that people feel that they are important and trusted

Aurel Constantin 07/04/2021 | 16:08

Working from home creates problems from both leaders and team members. Employers have to make sure that people feel that they are important and trusted even if the communication is not face-to-face, says Cristina Patroescu, Hub Manager Professional & Executive Search of Adecco at Business Review’s #futureofwork – Working Romania HR Conference.


”I’ll start with a story. A passer-by was walking down the street and saw some workers working on a construction site. He stopped and asked each of them why you do what you do? Specifically, why are you working at this construction site. The worker replied ‘because that’s what my boss told me to come and work here.’ The second worker replied ‘because I need money to feed my family.’ And the third worker thought a little and said ‘because I help building a cathedral,’” said Cristina Patroescu.

Cristina heard the story from a teacher at London business School and the question was which one of them will you want in your company. “Obviously, the answer is that you want any of them. But the most difficult question is how do we win the hearts of our employees so that they master 100% of the company’s business strategy. It is a fairly broad topic, and a recent study shows that in most US companies, 58% of employees know the business strategy of the company they work for, 42% of them understand it, only 28% trust that they can achieve, and a percentage of 8% and they learn emotionally,” explains Patroescu.

“In practice, this requires a great deal of effort and involvement from all stakeholders, but also an understanding from leaders that in the context we live in today it is very difficult as only through a communication strategy, no matter how good it is also how good the communicator is, he will not be able to win the hearts of the employees alone,” says Cristina Patroescu.

But it is not easy to find ways to win the employees hearts:

“There are several tactics that can pave the way for the best possible implementation. One of them is  story-telling, a method used by many companies globally. I can give the example of a pharmaceutical company, which uses story-telling and emotional visualization with its own employees and what they do in practice. They invite patients who have been cured of cancer to dine with their employees. The impact of awareness of the purpose of their job has and the fact that what you do changes people’s lives, is very high. Nothing compares to this type of awareness. When people rationally understand why they are doing something and agree, if you don’t translate emotionally, you won’t really be able to reach their hearts,” explains Patroescu.

Work from home conditions:

“Teleworking tests the leadership and remote management skills of teams. It is difficult for both parties to find a perfect balance and to define the degree of autonomy for decision making. Now, in general, psychologically, it is quite difficult for us to make decisions when we have to choose between difficult options.

But it is important, especially for the younger generations, to make them understand that they, as employees, are very important to us. And remote work management is a parameter that must be defined very clearly and trust must be given along the way,” concludes Cristina Patroescu.

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Aurel Constantin | 27/11/2023 | 17:41
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