Irinel Popescu (Metro Cash & Carry Romania) joins BR’s re:FOCUS on eCommerce, Retail & Logistics

Mihai-Alexandru Cristea 29/01/2021 | 15:53

Irinel Popescu, Retail Director at Metro Cash & Carry România, joins BR’s re:FOCUS on eCommerce, Retail & Logistics, which will take place in an online format on February 10, 2021.


Irinel Popescu has been with Metro Romania since December 2016, when he joined the company as Head Of Retail Franchise, before taking on his current role as Retail Director, in October 2020. With a 20-year experience in retail, Popescu is at his second spell with the Metro Group, where he started out in the industry in 2001 as a Team Leader in the Sports & Camping department. In 2004, he became a Floor Manager non-food. In 2006 he was promoted to Opening Team Manager for the Real chain, and between 2007-2008 he served as store manager for several Real hypermarkets in Galati, Timisoara and Craiova.

After his first spell with the Metro group ended in 2011, Popescu was the Area Manager (2011-2014) and Business Development Manager (2014-2015) for Tesco PLC in Hungary. He returned to Romania as a International Sales Director Romania & Moldova for the electronics retailer Domo, before returning to Metro in 2016. Popescu is a graduate of the University of Economy and Business Administration Craiova, with a Bachelor’s degree in Ecomony and Company Management.

Under his guidance, the LaDoiPasi franchise was developed successfully, in 2020 alone the network growing from 860 to 1400 stores, while aiming at no less than 2000 stores by 2023.

With such a wealth of experience and notable results, Irinel Popescu will surely bring valuable contribution to BR’s eCommerce, Retail & Logistics conference. Tune in with Metro Romania’s Retail Director on February 10, starting at 10 AM. Register here and stay updated with all the news from re:FOCUS on eCommerce, Retail & Logistics.

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