Tiberiu Danetiu, Marketing Director at Auchan Romania, will be a speaker in tomorrows Day 1 of the Foreign Investors Summit 2022. He will be part of the panel dedicated to France, titled “French investments in Romania are a part of the common heritage,” starting at 11:45 AM. Claim your FREE VIP invitation and join an entire community of foreign investors, C-level executives and top business professionals.
According to Tiberiu Danetiu, Marketing Director at Auchan Romania, 2022 was a year of developments on the retail market, with new players emerging, especially in the quick commerce segment, which will lead to even stronger competition. Growth and expansion is expected as well, particularly in the proximity, online, and express delivery services segments.
“At the same time, it will be a difficult year, with quite a lot of turbulence, given the inflationary context which has a direct impact on Romanians’ purchasing power, and that overlaps with the health crisis we have been experiencing for two years now. Prevention measures are still limiting people’s access to shopping centres, severely affecting retailers in department stores, where most local producers are listed,” Danetiu notes. As for the company’s plans for 2022, he says that it will continue development on the proximity segment, both through its nationwide partnership with OMV Petrom as well as through a new large supermarket format. “In addition, we will take our commercial project to a new level to better adapt to local premises and to the needs and expectations of our customers. We’ll also expand the company’s digital transformation, as well as continue to simplify the buying process both online and in-store, to create a great customer experience.”
Tiberiu Danetiu holds a PhD in economics and has 19 years of experience in Marketing. He participated in the creation and development of the Auchan network in Romania, which currently has more than 270 stores, of which more than 200 in Petrom stations, in the introduction of the generalized discount concept on the Romanian market, in the context of the widest range of products, as well as in the setting up of Auchan’s ecommerce & digital, from 2015 to 2019, working as Innovation Director. He is also a member of the board of directors of AMRCR (Association of Large Retail Networks in Romania), a member of the board of directors of the Employers’ Confederation CONCORDIA and a board member of Auchan Retail Romania.
Within his mission, he participates in the definition and implementation of Auchan’s vision, ambition and strategy in Romania, in the construction of the country’s commercial project and in the definition and coordination of different activities and projects within the marketing mix: brand and customer strategy, assortment and commercial dynamics strategy, pricing policies, the foundation of distribution concepts and advertising and institutional communication policy.
At the heart of its concerns is the customer and how Auchan can best respond to his needs and expectations – whether it be basic, modern, pleasure, comfort and service products – together with all the solutions to support his purchasing power.
Throughout his career, in parallel with his private sector activity, Tiberiu Dănețiu has taught at ASE Bucharest, Faculty of Commerce, and is co-author of several Marketing books.