Submarine Burger – leading regional craft burger chain – is opening its first three restaurants in Romania

Deniza Cristian 09/12/2022 | 13:04

After successfully testing the Romanian market, the Croatian brand Submarine Burger is expanding its business on the local fast-casual market by opening three restaurants in Bucharest. Floreasca, One Cotroceni Park and America House building are the locations where the whole Submarine Burger experience is now available.


In 2021, the Croatian brand Submarine Burger entered the Romanian market by opening a first point of selling, on the principle of dark kitchens, having its products available exclusively on Glovo platform.  The company announces today closing the preparation process of opening its first three restaurants in Bucharest, an ambitious project meant to establish the brand on the Romanian market.  The level of investment amounts to 1.5 million euro.

The restaurants will offer Romanians the right places to enjoy the healthiest burger in town made from natural, organic, local, without additives ingredients carefully picked from local suppliers and, at the same time, the chance to discover the good vibes which label the Submarine Burger locations on the Croatian market.

Alex Lazinica, Founder and Co-Owner of the Croatian company Submarine Burger explained the importance of expansion on the Romanian market and the long-term plans of the company:

After a pilot testing, we decided it’s the right time to invite Romanians to join the entire Submarine Burger experience and this can only be 100% accurate when people enter our restaurants. Our philosophy is a mix between state-of-the-art products and feeling grateful and optimistic about everyday life. Eating a burger made of the best ingredients in our restaurants is a pretext to invite people to remember the coziness of being part of small and dear communities of friends, family, and neighborhoods. As for the long-term strategy and vision, we plan to cover Bucharest with our restaurants so to come close to a wider percentage of the population that is willing to discover us and become part of our community.

The company’s sense of community is also reflected in its sustainability strategy, as explained by Dragoljub Bozovic, Founder and CEO of Submarine Burger:

“Another major objective, originated in the same community care, is to contribute to Romanian market efforts in helping the global carbon footprint be kept low through the materials and technology we are using in our business. We want to make a difference in everything we do, and we truly believe that no company today affords to stay aways from being responsible. We are not just selling burgers, we are selling a lifestyle and a vision.  

Marko Benvin, Chief Business Development Officer, of the Submarine company describes the philosophy that the physical restaurants work on:

Opening the restaurants in Bucharest has an emotional goal. While in the delivery, the consumers can try the food and get acquainted with the Submarine flavors, in the restaurant we want to attract people who, like us, live the Submarine story. The food we serve is prepared with love, created under completely controlled conditions, and always fresh and ready for consumption, from farm to table!”

In 2021, when Submarine Burger was penetrating the Romanian market, the Croatian company was also included on the Financial Times list of the 1,000 fastest growing companies, occupying the 720th place, this being the only Croatian non-tech company included in the ranking. Submarine recorded a total growth of over 220%, the company’s revenues in 2019 standing at 4.5 million euros and having a number of 77 employees.

The Croatian burger chain is present in Zagreb, Rijeka, Split and Zadar, and has 16 locations in its portfolio and more than 300 employees. As a responsible business in Croatia, Submarine Burger is also known through their socially responsible programs and especially due to the cooperation with the Red Noses Clown Doctors Association. The brand is also planning to expand its social responsibility actions in Romania, this year, supporting a relevant cause for the Romanian society.

More detalis about the new Submarine Burger opened locations can be found here.

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Deniza Cristian | 12/04/2024 | 17:28
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