Outstanding Women in Business: Virginia Otel, Corporate Communication Director at Garanti BBVA Romania

Business Review had the privilege of engaging in a stimulating conversation with Virginia Otel, Corporate Communication Director at Garanti BBVA Romania, for an in-depth feature that will shine in Business Review Magazine’s March 2024 edition titled Outstanding Women in Business.. In this exclusive interview, Virginia provides a comprehensive overview of her extensive journey and accomplishments at Garanti BBVA Romania, emphasizing her pivotal role in enhancing the bank’s brand visibility and reputation.

What are your main achievements within the company since you hold this position?

One of my main achievements has been the increased brand awareness and improved reputation of Garanti BBVA, the banking-financial group that I have been working for in the last 17 years. Initially, as HR Director, I was very much preoccupied by employer branding since the bank was in its growing phase, opening new branches, developing new business lines, transforming itself from a branch of a foreign bank into a local subsidiary. As Corporate Communications Leader, a role that I have had for the last 12 years, I’ve had to establish and grow the communication division. I’ve orchestrated the formation of a dynamic communication team who has aligned seamlessly with the company’s vision and goals, developing effective communication strategies that resonate with our diverse stakeholders.

In your opinion, what makes a woman to be successful in business?

I believe that the path to success for businesswomen, as well as for businessmen, has multiple facets and involves a combination of personal attributes and professional skills. First and foremost, resilience and adaptability are key. Second, I believe that strong communication skills are crucial as well. Women often bring a unique perspective, and effective communication helps articulate ideas, build relationships, and stimulate collaboration. It is important to leverage communication skills to influence positive organisational changes. Furthermore, continuous learning and commitment to professional development are vital. Keeping up with industry trends, acquiring new skills, and expanding the knowledge base all contribute to both personal and professional growth. Lastly, mentorship and networking are powerful tools for success.

What is your major professional achievement in your entire career?

One notable accomplishment is my ability to adapt to diverse roles and industries. I embraced the challenge of expanding my expertise, always seeking to understand the different elements of the business world. My dedication to continuous learning has proven instrumental in overcoming challenges and driving innovation.