Globalworth Romania: caring for people, developing resources, and deploying new technology

Newsroom 10/05/2023 | 13:55

With the aim of making Globalworth the Employer of Choice in the Romanian real estate sector, Marian Popa, Managing Director at Globalworth Romania, leads a company that makes a priority out of its employees’ wellbeing.


How would you describe your HR policy?

Our HR policy ensures that people are our enduring advantage and that they contribute as strategic partners to long-term business growth. Our goal is to become the Employer of Choice on the Romanian real estate market by focusing on three crucial elements: caring for people, developing resources, and increasing collective efficiency using technology. The Care for people pillar implies that we should create a simple and adaptable organisation with clear, transparent, and equitable policies and procedures. We also need to create a total rewards strategy and structure to reduce costs while increasing employee value and promote a culture of health and safety culture. For the second pillar, we aim to develop the capability to support business growth and performance within the company, design the induction programme so as to ensure a rapid understanding of our operations, compliance with performance standards, and a shorter time to competence, and finally, to launch a programme for Interns and Trainees. As for the third pillar, we aim to design new processes and flow charts, while reporting should be based on corporate efficiency; we also need to upgrade our current administration and payroll software and create a self-service platform—the HR dashboard—that can transparently interact with employees, as well as ensure overall performance accountability across the Globalworth business through a suitable set of KPIs.


What were the main initiatives the company dedicated to its employees last year?

Caring for team members has always been a priority for Globalworth, which launched its first wellbeing initiatives after the pandemic began, providing psychological support and work-life balance sessions to assist employees in managing stress and time. We held monthly wellbeing workshops on various topics such as mental health, psychological safety, anxiety, stress management, burnout, nutrition, and so on. We also promote a healthy lifestyle by instituting a monthly sports allowance for employees who engage in physical activity. We’ve increased the extent to which we delegate authority and decision-making to employees, encouraging them to find solutions and take more responsibility.

We’ve designed and implemented a employee referral programme, which gets employees involved in the recruitment process and rewards them for their work, providing ways to maintain good working relationships. We have also introduced a variety of engagement activities around four key pillars: health, charity, a joyful workplace, and parties. Last but not least, the central goal of the Learning & Development initiative is to ensure that we contribute to Globalworth’s business goals through improved learning design, appropriate technology use, and good governance principles.


What is your strategy in terms of attracting and retaining talent in your company?

We select, develop, engage, and retain high-calibre employees at all levels. We offer competitive salaries, premium flexible benefits, and development opportunities in the most prestigious office investor in CEE, the market leader in Poland and Romania. We are committed to developing and promoting our people internally, and we acknowledge the fact that talented people represent our long-term competitive advantage. We know that great people build great companies and attract the best talent, creating a self-reinforcing cycle. The proof is our extremely low attrition rate.


3 HR challenges for the real estate sector in 2023

  • Employee wellbeing;
  • Building a skilled-based organisation;
  • Work flexibility.
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