Royal Preferred Banking doubles managed assets last year on 2008

The private banking division of RBS Romania, Royal Preferred Banking (RPB), exceeded 1,500 customers in 2009, an increase of over 60 percent on 2008.

Its managed assets doubled to EUR 150 million in the same period. According to the lender’s representatives, the division focused its strategy both in 2008 and the first half of 2009 on extending its lounge networks, consolidating its personal banker team, diversifying its product portfolio and increasing its number of customers.

Last year, RPB focused on promoting products such as Deposit Linked to Two Foreign Currencies (Depozitul Legat la Doua Valute, DCD), Extra Euro Deposit (Euro Depozitul Extra) and Adaptable Deposit (Depozitul adaptabil). RPB also extended its saving and investment product portfolio, in order to meet its customers’ needs in terms of risk appetite, period of time and intended liquidity degree.

Anda Dragan

Read more about

Air Show in Bucharest on Saturday for Aviation Day: dozens of military aircraft to fly over Aviatorilor Square

read more