Fabryo Corporation posts 20 percent market share on retail segment

Fabryo Corporation, the biggest local manufacturer of ornamental polishes and colors, posted a 20.3 percent market share on the retail segment last year, up from 14.7 percent in 2008, according to MEMRB studies. The firm also registered an increase of 4 percent in its net sales of ornamental products.

Fabryo Corporation produces exclusively for the local market and does not manufacture private labels for other companies. The company invested over EUR 1 million in marketing and promoting programs on all sales channels last year. It also put into practice an efficiency program to increase its productivity and profitability, dropping many non-core products. Its portfolio optimization caused an assumed fall in total turnover of about 7 percent in 2009, but also assured a rise in the sales of core products, operational and net profit and work productivity of 14 percent.

“We have projects underway to prepare the market for the season: we will have installed over 150 pieces of equipment by end-March. We will also launch new products and investments of over EUR 1 million in promoting our products and brands. Our main objective is to increase our market share and profitability, with the minimum target being a 24 percent market share by end-2010,” said Aliz Kosza, Fabryo’s executive GM.

Anda Dragan

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