Intel recruits Will.i.am of the Black Eyed Peas on the creation side

Newsroom 27/01/2011 | 16:31

Software giant Intel has announced that it included Will.i.am, producer and vocalist of the Black Eyed Peas in its ranks as manager for innovation and creation. This means that the artist, who is passionate about technology, will collaborate for several years with the company in software creation and technical support and he will create music for the Intel brand.

“We are delighted with the endless creativity that Will.i.am brings. He is not just a genius artist and producer but also a person who innovates and pushes the limits of technology both on a professional and personal level,” said declarat Deborah Conrad, Intel vice president and chief marketing officer.

This partnership is part of the Intel “compute continuum” vision, which presupposes that more and more equipment be connected to the internet and part of the “visual life” initiative which explores the way in which visual experiences such as photographs, video clips and films redefine the relation of consumers with their laptop, smartphones, tablets and other.