The Temple signs the new brand image of Trend

Newsroom 25/04/2017 | 07:40

The Temple signs the r-launch of the brand Trend through a new creative platform, digital strategy and launch event, marking the first complete expressions, from strategy to execution, of the agency’s concept: Human Marketing.

The collaboration between the agency and the client started in the summer of 2016.

“For us Trend Consult strengthened the importance of the human connection in all the marketing activities. During the whole process we’ve understood how to translate the company’s realities into a strong concept, ‘Evolution Journey’, declined later on: visual identity, brand book, digital strategy, website, video content and launch event developed as a series of strong events meant to challenge the Trend’s partners and to start their own ‘Evolution Journey’. We are glad to be working alongside an awesome team that through its professional role brings correct changes in people’s lives,” said Andrei Lascut, head of Strategy & managing partner The Temple.

The website reflects the new creative platform through a digital journey through the company’s mindset and then the digital content plan in social media was created in order to experiment what it means to learn and develop through memorable experiences.

Alongside The Temple, these people took part in the project: Adrian Florea, Alina Brandenburg, Marius Decuseară-Brandenburg and Andrei Ristea (the Trend team), Mihai Bonca – strategy consultant and Andreea Nedelea – BTL freelancer.

Romanita Oprea

 

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