Online retailer Elefant.ro has recently appointed Mustafa Koseturk as the new marketing director. He has 15 years’ worth of experience in top management positions in ING Bank, Metro Cash & Carry, Markafoni (owned by Naspers) and Hepsiburada, the online retailer from Turkey.
The new director will be responsible for defining the marketing strategy of elefant.ro in the context of the increased development of the company and the expansion of its activity on other markets.
Koseturk has trainings both in engineering and businesses and has an experience in multicultural work environments. He is specialized in marketing strategies development and business development starting from the analysis of the clients data.
„The analysis of the data about buyers and the set up of this strategy based on this process is the intelligence of the online trade business. I am glad that I will have the occasion of applying this in a business such as Elefant,” said Koseturk.
“Elefant is in a stage of its development where the multicultural experience and the mix of business and technical knowledge that Mustafa comes with in our team can bring a lot of value in the company’s interaction with the customers from Romania and not only,” said Dan Vidrascu, CEO of Elefant.