UK marketers cash in on Royal Wedding merchandise

Anca Alexe 19/05/2018 | 09:50

A royal wedding is always a grand event, and marketers know that people who love the royals will want to purchase all kinds of products that pay tribute to the occasion. As a result, UK shops are full of special, limited-edition merchandise.

UK marketers cash in on Royal Wedding merchandise

A royal wedding is always a grand event, and marketers know that people who love the royals will want to purchase all kinds of products that pay tribute to the occasion. As a result, UK shops are full of special, limited-edition merchandise.

According to Business Standard, consumers are expected to spend between GBP 40 and 70 million on royal wedding-related products.

Besides the typical commemorative mugs, plates, dolls or posters, you’ll also find some funnier examples of items that celebrate the royal wedding, such as:

  • A bowl of “Wedding Rings” cereal featuring Harry and Meghan on the box
  • Special pork sausages made by Heck which contain “sweet ginger” for Harry’s famous red hair and “American mustard” for Meghan
  • Personalised Harry or Meghan jars of marmite (a popular British food spread, a by-product of beer brewing)
  • KFC Windsor will sell royal wedding-themed fried chicken buckets, with the company logo in gold (allegedly inspired by Harry’s confession that he proposed to Meghan while they were making a roast chicken)
  • A pub in Windsor will offer “Harry & Meghan’s Windsor Knot” pale ale
  • Gift store Bags of Love features one-piece lycra women’s swimsuits with Meghan or Harry themes
  • Life-sized cardboard cut-outs of the couple

The Legoland theme park in Windsor also revealed its tribute to the royal wedding: a Lego copy of the Windsor Castle, including the members of the royal family in wedding attire. It was made of 39,960 Lego bricks and it took 592 hours to complete.

BR Magazine | Latest Issue

Download PDF: Business Review Magazine April 2024 Issue

The April 2024 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Caring for People and for the Planet”. To download the magazine in
Anca Alexe | 12/04/2024 | 17:28
Advertisement Advertisement
Close ×

We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

Accept & continue