It’s no secret that Facebook is one of the most popular online places to be for Romanians, but who exactly visits the largest social network?

According to Facebook’s own data, processed by XPLAIN’s analysts team, 7,4 millions Romanians have used the site at least once in the last 30 days. The two genders are almost equally represented among these users (male: 51%, female: 49%). It has to be noted that Facebook in is gaining around 200.000-300.000 new Romanian users each month. Men aged 25-34 build the largest user group, but the most active group in terms of page liking, commenting, sharing etc. are women between 18 and 24. Women of all ages engage more with

Facebook content than men, and female users between 18 and 34 years show the most interest for adverts on Facebook.

It comes to no surprise that the age group showing the largest month to month growth are people over 65 years of age, since this is an international trend. Romanians like in average 19 pages in their Facebook lifetime. According to Socialbakers, their most beloved brands (based on the number of local fans) at the moment are Lidl Romania (with 1.472.279 fans at the time of writing), AQUA Carpatica (1.040.953 fans) and Avon Space (947.466 fans).

Romanians are very mobility-oriented Internet users and Facebook usage proves it. 52% of Romanian users accessed the network in the last 30 days mainly on a mobile device (where Android plays the leading role with a 23% share of all mobile devices). The respective percentage for the Czech Republic is 40%, for Slovakia 44%, for Hungary 45% and for Poland 39%.

These figures, when correctly interpreted, can help marketers define their Facebook and broader social media marketing strategy and unleash the potential of social media for Brands.

Note: XPLAIN offers its services in: Digital Strategy and Consulting, Consumer Intelligence, Lead Generation, Reputation Management, Content Marketing