InternetCorp launches branded content division CreativeCorp

InternetCorp has launched CreativeCorp, the independent branded content division that will work close with the brands in creating quality platforms and content.

The division will take care of developing some brand sponsored content websites that will offer quality content for its readers.

It will offer integrated services for companies and media agencies and will handle the creation of concept, development, promotion and integration among the communication campaigns. The branded content division will experiment new forms of promotion, adapted to the Millennial generation. The division’s goal is to offer tools of communication among the extended campaigns, beyond the traditional formats.

The division will be coordinated by InternetCorp’s CEO, Raluca Mateiu. “In almost 14 years since we exist we’ve succeeded, as it was natural, to develop competences in the digital area on a 360-degree formula that starts from the idea and brings it to reality in the virtual world and, sometimes, beyond it. With all that it means: concept, development, design, content, communication, promotion and constancy. When all of these come to meet the clients’ objectives, the success formula puts itself the basis in a partnership that we know how to take until the end in the best manner. Because when all the resources are ready to follow a common, coherent goal it’s when take shape the projects that we are proud of,” said Raluca Mateiu.

The branded content strategy will be coordinated by Vlad Andriescu, editor-in-chief of start-up.ro

InternetCorp’s portfolio includes websites such as 9am.ro, wall-street.ro, Kudika.ro, Retail.ro or start-up.ro. Alongside its own websites, InternetCorp works as a sales division for Waze, TuneIn, Avocatnet.ro, Times New Roman, AndreeaRaicu.ro, Catchy, Softpedia or Bucataras.