Titan Machinery opens sales office in Oradea

Newsroom 23/03/2012 | 17:02

US based agricultural equipment dealer Titan Machinery runs a national network of three sales offices after opening a new unit in Oradea.

The company entered the local market earlier this year. After acquiring local agricultural equipment dealer Agroexpert in 2011, the company estimates it will report a turnover of up to EUR 40 million this year. Romania is the first foreign market where the American agricultural and construction equipment dealer expanded.

The company mainly targets local farmers that cultivate more than 400ha of land.

Titan Machinery owns 70 percent of Titan Machinery Romania, former Agroexpert. The other shareholders are two individuals – Erich Urban (20 percent) and Radu Lupu (10 percent). The company runs two outlets in Romania, in Bucharest and Timisoara, and intends to develop a national network of dealerships. Titan Machinery acquired Agroexpert in November 2011. The company had a turnover of USD 14 million in 2010.

Based in West Fargo, North Dakota, Titan Machinery runs 91 service and dealership offices in the US. It sells several CNH brands (subsidiary of Fiat Industrial) including Case IH, New Holland Agriculture, Case Construction, New Holland Construction, Kobelco and CNH Capital. The company also sells construction equipment.