The Olympics of Ordinary People is the first competition dedicated to unusual “sports” practiced every day by each of us: running after the bus, lifting shopping bags and sprinting through the crowds. Qualifications for this event will take place in three big cities in the country – Iasi, Brasov and Costinesti – and the Grand Final will take place in Bucharest.
In July, Prigat launched its new visual identity through a communication platform inspired by the daily dynamism in ordinary people's lives.
The communication campaign was devised and is being implemented by companies in the Leo Burnett group – 23 Communications Ideas in charge of advertising, iLeo for interactive marketing and The Practice running public relations – and is based on a mix of communication, made up of ATL actions (such as radio and TV
spots, outdoor posters) and BTL competitions, internet, in-store activities and a public relations campaign.
In parallel with the new communication campaign, Prigat products also have new packaging which place at the forefront ordinary people and their activities.
“The new Prigat wraps are inspired by all those whom shorter and shorter time has made true champions in ‘solving problems at a quick pace',” said Andreea
Nicolcea, senior brand manager at Prigat.