The various programs aim to help build a stronger photography community and support the use of photography to drive social change. liveBooks currently participates in industry associations and spends time sharing educational information within the community while also supporting several philanthropic photography-based initiatives.
liveBooks is a company providing fully-editable customized website creation and management solutions for professional photographers to grow their businesses. The Brasov office is a Romanian-American partnership. The technology upon which the company is based has been created by Romanian Tiberiu Craciun, who won a contest organized by the liveBooks founder, Michael Costuros, in 2002 to come up with the best technical solution to meet the demands of photographers. “I published the project on a website used by international freelancers. I was delighted by the response! Within a week I had about nine companies engaged in solving the test problem. Most of them were from India, the others were from Siberia, Ukraine, and one company from Romania. To summarize a lot of details, the Indians made a mess of it. The Ukrainian guy never finished. The team of three in Siberia did a pretty good job, but the company in Romania nailed it,” Costuros remembers.
Most of the Romanian staff have undertaken training in the San Francisco office. Since 2004 the company's turnover has grown constantly from $150,000 to $4 million in 2007, with 70 percent of the sales coming from recommendations of current clients. liveBooks recently helped David Elliot Cohen to create a website for his new book “What Matters,” a NY Times bestseller.