Flanco launches Black Week campaign, estimates EUR 8mln revenues

Newsroom 21/03/2012 | 16:03

After breaking the ice with Black Friday, IT&C retailer Flanco makes another marketing move to revitalize the market by launching Black Week, a discount campaign that will take place between March 22 and 27.

Flanco estimations are that Black Week will triple revenues of an ordinary week, the value of the sales that will be registered between March 22 and 27 will reach RON 35 million (EUR 8 mln). The retailer estimates 450,000 visitors during Black Week.

“We estimate higher sales than during Black Friday. Black Week is meant to “stimulate the clients consumption appetite at a time which is not traditionally the peak of season in electro-retail but which meets the needs of acquisitions before the Easter holidays,” said Violeta Luca, Marketing Director Flanco.

Over 2,000 products will be available at discounts of up to 50 percent. The rest of the products, which are not included in Black Week, will sell at discounts between 3 and 10 percent.

LCD sets, notebooks, tablets, washing machines, refrigerators, photo cameras and vacuum cleaners are the range of products that will be most successful during Black Week.

Otilia Haraga

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