CODECS brings fashion management program to local market

Newsroom 04/11/2011 | 14:22

CODECS and L’Institut Supérieur Spécialisé de la Mode in Paris (MOD’SPÉ Paris) have launched artcademy®, a program of fashion industry. For the first time, international qualifications in specializations such as styling, fashion buying, fashion marketing, visual merchandising, product/brand management and fashion journalism are being offered in Romania.

The MOD’SPÉ lecturers teaching in Bucharest come from famous fashion houses such as Louis Vuitton, Gucci, Balenciaga, Chanel, Guy Laroche, Armani, Nina Ricci, Yves Rocher, Chantelle, Galeries Lafayette, Etam and Celio.

The curricula includes modules such as Consumer Behavior, Sourcing and E-business, Fashion/Brand Communication, Financial Management, and Customer Relationships Management, which are structured to be immediately applicable through case studies designed by the lecturers using their own practical experience.

The move has been welcomed by the local fashion community given the gap between the growing success of local works and talents emerging from the Fashion Design departments of the Arts Universities in Bucharest and Cluj-Napoca and the lack of promotion and management of their brands plus the absence of a functioning local distribution system.

Jean Pierre Mocho, president of MOD’SPÉ Paris and of the Women’s Pret-a-Porter French Federation, highlighted the untapped potential of local fashion designers’ creativity. He said Romanian designers were facing tough competition from their Asian counterparts on the global market, which was more reason for the MOD’SPÉ initiative in Romania, which provides support from skilled marketing and management specialists in the fashion business.

The academic year starts on 18 November and will be rounded off with a one-week course in Paris. The fee for a year of studies is EUR 5,000.

Dana Niculescu

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