Bucharest car show 2007 to uncover 100 premiere cars

Newsroom 19/09/2007 | 16:31

This year's event has changed location from Romexpo to Metro Otopeni. “It gives us a larger exhibition surface, up to 50,000 sqm, 30 percent more than the last edition of SIAB. We have also increased advertising expenditure by 20 percent on the previous edition,” added Hesse.
The organizers of the event have announced that Peugeot will be the only brand that will not take part in SIAB 2007. Trust Motors, the importer of Peugeot in Romania, explained their decision by saying that the exhibition space did not meet the company's requirements.
SIAB organizers say that this year's expenses will be higher because of the cost of building the new structure that will cover all 200 companies, but say that they will compensated by a larger number of visitors. “We expect a record number of visitors at SIAB 2007, around 300,000 people,” said Brent Valmar, president of the Romanian Automotive Manufacturers and Importers Association (APIA). The Otopeni location will offer visitors 2,500 parking spaces.

Dana Ciuraru

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