Communicating the Centenary – companies play it safe

Newsroom 15/01/2019 | 12:45

Only a few brands stood out in the way they communicated the most important event Romania has celebrated in recent years – its Centenary.

Although many brands did activations or associated their name in one way or another with the milestone event, experts say the creativity fell short of what one would have expected from a country with Romania’s reputation.

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Download PDF or read online: December 2022 Issue | Business Review Magazine

The December 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Xclusiverse: Going Beyond the Traditional Ways of Doing Business.”
Newsroom | 19/12/2022 | 18:45

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