Telekom Romania launches Smart TV Stick, to turn dumb TVs into smart ones

Aurel Constantin 07/04/2020 | 16:05

Telekom Romania launches a new service, the Smart TV Stick, that turns the dumb tv into a smart one. All you need is an internet connection and a smartphone that can access Telekom TV programs.

According to the results of a national study, representative for digital population, conducted by ISRA Center for Telekom Romania, carried out between February and April 2020, 86 percent of Romanians want a television service without installing additional cables in the house and without making holes in the walls. Also, 83 percent want a simple service to configure, which they can install on their own, without the help of a technician and 78 want to turn their flat screen TV into a Smart TV, which can connect to the Internet.

The study shows that over 70 percent of households have at least two TVs, and over 60 percent of them are flat screen, while only 20 percent are smart. Starting from the wishes of the Romanians and taking into account the fact that during this period the number of hours spent in front of the TV has doubled, reaching seven hours a day, on average, according to the TV measurements made by Kantar Media, Telekom Romania launches the Smart TV Stick offer.

The Smart TV Stick offer includes access to 47 online TV channels relevant to Romanians (news, sports, music, movies), available through the Telekom TV platform and Google Chromecast, which allows users to stream the content of smartphone applications directly on the TV screen. Thus, with Smart TV Stick offer, Romanians can enjoy a television subscription, without the help of a technician for installation, without the need for additional cables or holes in the walls and at the same time, have the opportunity to turn their flat screen TV into a Smart TV, with Internet access.

The Google Chromecast device takes the content of the TV channels included in the Smart TV Stick offer or in the compatible phone applications, such as HBO GO, Spotify or YouTube, and plays it on the TV, with a single click, through the “cast” function. To use the Chromecast you need an HDMI TV connection, fibre optic internet and an active Google account required to initialize the device, plus active accounts on your favourite streaming applications (e.g. HBO GO, Telekom TV, and Spotify).

Also, the device plays your favourite TV pictures, videos, or songs on your mobile phone. It can be used on any type of TV that meets the conditions mentioned above. The Smart TV Stick offer is available starting today, 6 April, at two price points: at EUR 2 per month (approx. RON 10), with 47 channels included and at EUR 5 per month (approx. RON 25), with 71 channels included, for 24 months. The Chromecast device is rented with 100 percent discount for the entire period of the contract.

In addition, customers who subscribe from 6 April to 17 May on a television service from Telekom receive a 50 percent discount for 6 months for the subscription, HBO and HBO GO included 12 months and the Smart TV Stick offer, free of charge and benefit from the free home delivery of your Google Chromecast.

Keeping Romania connected

To support further the need for connection in this period, we have chosen to extend the commercial offers launched in early 2020 for those who will port-in to the Telekom Romania network, starting today, April 6, 2020, until May 17, 2020.

Residential customers will be able to purchase the Mobile 6 subscription, available at port-in, with 50 percent discount in the first 12 months and will only pay EUR 3 per month (approximately RON 15 per month) during this period for unlimited benefits: 4G unlimited internet, minutes and national SMSs unlimited. After the 12 months, the cost will be EUR 6 per month (approx. RON 29 per month).

Also, those who will port-in to the Telekom Romania mobile network will be able to opt for the purchase of a mobile phone in instalments, without interest and without advance payment.

“We are going through a period of unprecedented challenges, which determines us to experience new ways of interaction and communication. Technology, in addition to the fact that it has transformed the evolution of society in a significant way, is now meant to bring us closer to our loved ones. Through the new commercial offers we are launching today, we want to offer even more benefits to our customers, whether we are talking about more quality TV content for parents and educational for the little ones, now accessible from the smartphone directly on the TV, via Smart TV Stick, from the mobile subscription with a significant discount or phones at affordable prices,” said Andreas Elsner, Commercial Executive Director, Residential Segment, Telekom Romania.

The offers are available for individuals between April 6 – May 17, 2020, in the case of contracts concluded for a period of 24 months, and are addressed to residential customers who are on the mobile network of the company and who have a fixed service from Telekom Romania

Solutions dedicated to business continuity

At the same time, in order to support the entrepreneurs with the best solutions dedicated to business continuity, the business customers that will choose to move to the Telekom mobile network, from April 6 to May 17, 2020, and who opt for the Freedom 5 subscription, will benefit from unlimited 4G internet, unlimited minutes and SMS, with 50 percent discount on the cost of the subscription in the first 12 months. Also, the entrepreneurs can enjoy advantages prices at Samsung Galaxy A40 smartphone in instalments or the Huawei P40 Lite E.

These offers represent the continuation of the measures by which Telekom Romania has responded to the connectivity needs of the Romanians in the new social and economic context and has offered its clients multiple individuals and companies multiple benefits.

Of these, we mention the access of the customers who own the TV package M TV to the maximum channel grid, respectively the TV L subscription, without additional costs or obligations, until April 30, 2020, respectively the television service, for new customers, with a 50 percent discount subscription for a period of 6 months, plus HBO and HBO GO included, for 12 months and last but not least the support of digital education, through packages specially developed for educational institutions, which Telekom offers free until the end of the year 4G internet and licenses in the educational management platform Adservio.

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