Superbet Group rebrands its tech companies and departments as Happening

Superbet Group has rebranded its tech companies and departments as Happening, an international tech division created from Superbet’s select tech departments merged with Croatian tech companies Axilis and Superology and Belgian online entertainment company Napoleon Sports & Casino. They now operate as a single venture with over 500 employees in Bucharest (Romania), Zagreb (Croatia), and London (UK).

Most of Happening’s staff, nearly 400 people, is based in Zagreb, the rest being headquartered in Bucharest, Romania, and London, the UK. The team consists mainly of young engineers and includes seniors who built their careers at global tech giants such as Amazon, Google, Adobe, and Meta.

Axilis, which makes up more than half of Happening’s work base, was founded in 2011 as a software solutions agency by engineer and entrepreneur Bruno Kovačić. After its acquisition by the Superbet Group in 2019, it pivoted to deep-end platform and tool development for the Romanian betting and gaming company.

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Superology, which started in 2012 as a live score app start-up by Ivan Klarić and Ivan Lulić, was acquired in 2017 by Superbet and focused exclusively on developing its mobile app.

Napoleon Sports & Casino, one of Belgium’s most recognizable betting and gaming brands, was acquired by Superbet Group in 2021.

Bruno Kovačić, Managing Director at Happening and CTO at Superbet Group, said: “Superbet Group has excellent engineers, and we wanted to reach our full potential by addressing organizational dispersion. Even though we’re still in our developmental phase, and we’re working on Happening’s full integration, we’re growing as a company in terms of talent, products, and technology.”

Happening: Superbet Group’s new tech hub

Happening is now positioning itself as a key player in IT, with ambitions towards growth, development, and further investments. This is particularly important in the context of current upheavals in the tech market on a global scale. Since October 2022, Happening has already employed 87 people and, by the end of 2023, that number should reach 120.

Undoubtedly, these results are a consequence of the ambition that IT experts have towards working on a competitive product that ensures career growth and skill development. Benefits such as a generous education budget of up to 2500 euros, a flexible work schedule, and an open vacation policy only enhance the experience.

“We have a unique combination of company size and problem complexity,” points out Kovačić. “Working for Happening is a rare opportunity for an individual to work on a high-scale system within a relatively small team and make an impact.”

Giuseppe Madonna, Managing Director at Happening and CPO at Superbet Group points out that “Happening plays a critical role in shaping the future of Superbet’s digital presence.”

“We are focused on harnessing the power of technology to enhance the user experience, optimize operations, and drive innovation across all aspects of the business. By building a strong technological foundation, we aim to position Superbet as a leader in the industry and deliver exceptional products and services to our users.“ – Madonna concluded.

Happening is launching a comprehensive recruitment campaign in 2023. The aim is to strengthen its team with professionals who will join the company during a critical phase of its growth journey.

It is worth mentioning that, recently, Superbet Group has appointed tech investor and entrepreneur Jimmy Maymann as Deputy Chairman of the Board. In this new role, Jimmy brings extensive senior and board-level leadership experience, combined with a proven track-record as an innovator and entrepreneur specialising in the creation, development, and transformation of companies from industries such as technology, media & entertainment, digital services, or telecommunications.