Step Inside the Home of the Future – Virtually – at P&G’s CES 2021 LifeLab Experience

Mihai-Alexandru Cristea 14/01/2021 | 17:55

The Procter & Gamble Company (NYSE: PG) today launched its new P&G LifeLab Everyday virtual experience at the first, all-virtual Consumer Electronic Show. This immersive platform, available to virtual CES attendees and members of the public, blends digital exploration with virtual reality to showcase how innovations and technologies inspired by deep consumer understanding can impact the everyday lives of 5 billion people around the world.


“In an era of mass disruption, consumers are increasingly relying on trusted, superior performing products to support their everyday lives,” said Marc Pritchard, P&G Chief Brand Officer. “Our virtual P&G LifeLab Everyday demonstrates how technology fuels innovative products and how we are keeping ahead of this transformation, creating brands that make life a little bit easier, and the future a little bit brighter, each and every day.”

Visitors to the P&G LifeLab Everyday will be able to create an avatar in order to enter the virtual platform. As an avatar, visitors can explore the LifeLab exhibit and interact virtually with a range of technologies and innovations for the home and for our planet, as well as see videos and presentations about the future of consumer-inspired innovation, including:


  • Oral-B iO, the toothbrush that reimagines brushing from the inside out with breakthrough innovative features and designs that will elevate your expectations in experience and performance. Its frictionless magnetic drive and reinvented brush head combines oscillating, rotating bristles with micro-vibrations for a professional clean feel every day.
  • EC30: EC30 reimagined clean to make it more sustainable than traditional liquids, by removing the water, focusing on essential chemistry only, and cutting out the plastic packaging. The magical swatch activates in seconds with water, to transform a powerful lather that cuts through all of life’s tough messes.
  • Microban 24a revolution in home sanitizing that keeps surfaces protected from the spread and growth of bacteria for 24 hours, when used as directed, even after multiple touches2.
  • The 50-Liter Home Coalition, a recently launched effort spearheaded by P&G that works across industries and organizations to create sustainable solutions using technology and policy to reinvent the way water is used at home and within the wider urban water system, with the goal of addressing urban water scarcity.


The P&G LifeLab Everyday also offers the Connect with P&G Bar, where partners and entrepreneurs are welcome to share their latest ideas and inspirations with experts in technology and innovation at P&G. Potential recruits interested in working at P&G can explore opportunities by speaking to representatives of the Company’s Talent Supply Organization at the Work with Us Bar.

In the P&G LifeLab Everyday amphitheater, P&G will host its third annual Innovation Challenge where select, budding entrepreneurs will pitch their latest innovative solutions for an opportunity to partner with P&G Ventures to pursue product development. The amphitheater will also feature brand demonstrations from our Oral Care and Home Care experts, as well as an exclusive screening of “How to Keep a Healthy Home” presented by Bounty, which uncovers how easily bacteria can spread in a kitchen and will feature an expert recommendation from microbiologist Dr. Charles Gerba to maintain a clean home.

“We see an exciting future for the P&G LifeLab beyond CES,” said P&G Chief Design Officer Phil Duncan. “We are investing in this disruptive virtual platform because we believe that the best way to continue engaging with consumers, partners, media and others around the world is to invite them to join us behind the curtain, no matter when or where they are.”

BR Magazine | Latest Issue

Download PDF or read online: October 2022 Issue | Business Review Magazine

The October 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Globalworth Successfully Addressing Market Challenges From a Position
Mihai-Alexandru Cristea | 26/10/2022 | 17:53

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of
    I agree with the storage and handling of my data by
    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue