Romanian startup launches mobile app giving consumers up to 80% savings on food

Mihai-Alexandru Cristea 04/11/2021 | 11:47

Serial entrepreneur and business angel Grégoire Vigroux, along with former KPMG senior tech consultant Diego Roy de Lachaise and former Apple executive Zsolt Kadar, have launched, a mobile application that aims to combat food waste, connecting consumers with retailers to sell food that is close to expiration date. The food is sold to consumers at a discount of 40% to 80%.


The application is available on iOS and Android. Food is bought by card, via the app, through a network of 35 affiliated partners in Bucharest to date, including supermarkets, hypermarkets, restaurants, shops, bakeries, coffee shops and hotels. Expansion to other cities in Romania is planned for Q1 2022, while roll-out across Eastern Europe will start in Q2. estimates the market potential for its application at 5 million users in Romania alone. The typical user profile is an urban dweller who has a bank account and wants to buy quality food while saving money.

               “The world wastes 40% of its food supply, according to the WWF. Food waste alone accounts for 10% of all global greenhouse gases. On top of exacerbating climate change, food waste also causes retailers significant losses. In Romania alone, about 5 million tons of food are thrown away every year – in a country where food is expensive. Romanian consumers devote almost 40% of their budget to food and beverages! is turning these environmental, economic and social challenges into a sustainable business opportunity to  the benefit of everyone. Our solution is a win for consumers, a win for food retailers and a win for the planet,” says Grégoire Vigroux, co-founder of

Among the first partners to join’s network in Bucharest are Accor, Cora, foodpanda, PENNY Romania, Starbucks and Up (formerly named Chèque-Déjeuner), with further partnerships due to be announced by the end of the year.

Up Regional Director Elena Pap said: “Up Romania has always been an advocate for sustainability. Our strategic partnership with is just a natural step in reinforcing our existing strategy. Protecting the environment is of the utmost importance now and one step towards that is to regain control over what we use, eat, and buy. This is only achievable by responsible consumption and awareness of our habits in this area, and by transforming our everyday actions into a positive contribution to the environment.”

               Claudia Ivan, Sustainability Manager at PENNY Romania, added: “With sustainability playing an ever-increasing role and customers paying this aspect more and more attention, we embrace as many projects as possible in this field. Food rescue, which is now a worldwide issue, is a priority project. At PENNY, we promote responsible consumption and avoidance of food waste, so the solution has been a very good opportunity for us. We are confident that our clients will quickly understand all the advantages beyond the discounts for them, their family and communities.”

               Cristian Turculeț, Regional Director at Starbucks Romania & Bulgaria concluded: “At Starbucks, we had been searching for a food waste solution in Romania for a while. When we found out about, we were so excited to finally find a partner that shares our values when it comes to the fight against food waste. In this way, any surplus food is managed properly, ensuring that no good nutritious meal goes to waste. We are convinced that rescuing food from being thrown away in this way will change lives.”

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