Limitless Agency, one of the main digital marketing companies in Romania, market leader in marketing technology and PPC and SEO services, announces a turnover of approximately 4 million euros this year and plans to expand to the first foreign markets, in the USA and in the UK, in 2023.
“The stability we have on the Romanian market, together with the team’s expertise, the suite of advanced technologies and the correct business strategy, offer us all the perspectives to reach new horizons and develop the company even more. Launching on international markets is a natural step for our company, and 2023 is the right time for important decisions and new investments, including on the local market where we continue to grow organically”, says Daniel Slăvenie, CEO&Partner Limitless Agency.
In addition to entering new markets, the company will invest in improving its services and strengthening its SEO, PPC and Data Analytics teams to provide a full range of solutions and services, as well as a better consulting experience for clients.
At the same time, the representatives of Limitless Agency emphasize that digital marketing agencies will continue to improve their services, and, in addition, more and more external providers will enter the Romanian market, and therefore technology makes a difference.
“This year, we have allocated additional resources to the Data & Analytics department, as there is a market demand for data analysis and interpretation. We continue to work on creating the most advanced and easy-to-interpret dashboards for both entrepreneurs and marketing departments we work with to help them make decisions as quickly as possible. As an agency, we must have a clear understanding of how we manage budgets, to be able to optimize costs and increase the profitability of campaigns”, explains Daniel Slăvenie, CEO&Partner Limitless Agency.
In recent years, Limitless Agency has invested approximately 300,000 euros in the development of new technologies, especially in marketing automation and data for the dynamic optimization of digital campaigns, such as those running in Google Shopping Ads. The company continues to invest, especially as the market matures and competition becomes tighter.
“2023 will be the year of artificial intelligence (AI). Both the market and digital marketing agencies will bet on automation and AI, and those who don’t, we think have a lot to lose. Customers are more and more informed and start asking for more complex things, that’s why continuous investments are the surest way to achieve your business goals: to develop your company, to increase customer sales, to become a landmark on the market and build customer confidence in your services and team and to attract new customers. Thus, we end the year with a solid portfolio of 300 clients from almost all areas of e-commerce, with a stable business and growth prospects in the digital marketing market, which is approaching maturity and in which you will no longer be able to resist if you do not invest in technology. And through unique tools, developed internally, and by investing in other new automations, we have, through modern technologies, the greatest asset in a market where competition is getting tighter”, declares Daniel Slăvenie, CEO&Partner Limitless Agency.
The digital marketing market in Romania is growing, even if at a slower pace than during the pandemic. Although it has not yet reached the maximum level of maturity, compared to 10 years ago, when all profile businesses were in their infancy, today, in terms of online skills, technology, tools and processes, the Romania digital marketing market has advanced enough that it can be compared with mature markets like UK or Germany, according to an analysis by Limitless Agency.