PayByFace® Biometric Face Authentication Payment Processing Platform Expands Across Major European Markets

PayByFace, the innovative Amsterdam based fintech start-up, announces several country base agreements and subsidiary expansion across several major European markets, including Netherlands, UK, Ireland, France, Italy, Spain, Switzerland, Germany, Austria, Romania and Bulgaria.

“This is a significant milestone in the company’s journey to both enable and scale biometric technology adoption in our commitment to simplify the future of check-out interactions, while remaining fully GDPR compliant with the EU regulation. PayByFace is poised to transform the way European consumers interact with retailers at the check-out, offering unparalleled convenience, loyalty value focus and enhanced security in the digital era”, mentions Mike Draghici, Founder and CEO of PayByFace.

“As a pioneer EU fintech start-up, among the very few validated global biometric solutions, PayByFace strives to enable global movement towards a cashless & cardless society, using face as a highly secured virtual card. This regional presence across major European markets, PayByFace aims to cater to the diverse requirements of both consumers and businesses across the continent. From brick & mortar retailers, hospitality industry, to public transportation, order delivery, and beyond, PayByFace offers a versatile and adaptable instant cost-efficient payment infrastructure platform tailored to meet the unique European requirements”, continues Mike.

Besides simplifying payments and adding value & personalization in the loyalty programs, PayByFace reaches outstanding levels of transaction security & reliability from a shopper centric perspective. Four instant cross-check security touchpoints for validating an in-store payment transaction, above the traditional means of payments we as consumers are used to. Its GDPR compliant, ultra-scalable on-demand decentralized architecture, including geolocation validation, allows authentication in less than 1sec.

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“Check-out experience is a transactional process. PayByFace enables its eWallet users to actively transform shopping experience with personalised ATTENTION and VALUE at the check-out. “Those 5 to 10 sec interactions can be meaningful if dedicated to the client and not to the process.  A regional in-market presence is to facilitate local EU industry partnerships in adopting and engaging early adopters to biometrics acceptance in the EU. At the end, this creates an intuitive, more convenient, and valuable in-store shopping experience as a significant driver for customer satisfaction and loyalty differentiator”, continues the CEO of PayByFace.

PayByFace has built the platform ahead of the expected EUDI Wallet Reference Implementation in Q2 of 2026 based on the Architecture Reference Framework and aims to showcase a robust and interoperable platform for digital authentication according to the common standards across the European Union.

Biometric authentication emerged as a payment alternative on a growing trend established by mobile and social payments in the Asian, UAE dynamic markets, retailers started to incorporate biometric payments into their point-of-sale processes. PayByFace GDPR compliance is a major differentiator to lead the process across the European markets with best practices while learning to better scale its unique solution worldwide.

Consumers have become more comfortable with various biometric methods; today’s most common are face recognition and fingerprint scanning. Facial authentication biometrics seems to be the preferred biometric benchmark; easy to deploy and implement as it implies no physical interaction with the shopper. It is maybe the most natural of all biometric measurements as people recognize themselves not by looking at fingerprints or irises, for example, but by looking at their faces. Also, a stolen, lost or forgotten wallet, the risk to get your card cloned, no phone or watch battery will no longer be reasons for frustration with PayByFace eWallet.

PayByFace announces that Ryan Zanchetta is joining the global team as Chief Growth Officer. Ryan complements the leading team as a seasoned business developer with over 20 years of expertise in generating leads and business opportunities in B2B international environment.