OPPO announces its extended partnership with Roland Garros for 2022 and 2023

Mihai-Alexandru Cristea 26/05/2022 | 16:21

OPPO, global technology leader, and the French Tennis Federation announce the renewal of the partnership agreement for the next two tournament editions, in 2022 and 2023. „The FFT is delighted to renew this agreement with OPPO, a loyal partner with whom we share a desire for innovation. This collaboration with an international brand reinforces our strategy to increase Roland-Garros’s influence worldwide,” announced Gilles Moretton, President of the FFT.

 

The collaboration between the Parisian Grand Slam and OPPO is centred around innovation and technology. OPPO recently launched a new brand proposition, “Inspiration Ahead”, which affirms this ambition and ties in with the Roland-Garros tournament’s new signature, “Move the lines, with style”.

“Inspiration Ahead means showing confidence and poise when we are moving forward. Participating in sports events is fantastic for OPPO to convey the mutually inspirational spirit and communicate OPPO’s technology innovation experience with our global users,” mentions William Liu, Președinte Global Marketing al OPPO.

As the premium partner for the 4th consecutive year, OPPO hopes to bring tennis inspiration with its unique imaging technology to witness, capture and share the energetic spirit of the iconic clay court.

„As the world’s leading technology company, we strive to uplevel human experiences with technological innovations that help us not only grow as individuals but foster an inclusive society. The OPPO Find X5 Pro helps to do just that by providing tennis fans with a smartphone partner that empowers them to create and share authentic and true-to-life content from the standout moments at the Roland-Garros tournament without restrictions. ” Johnny Zhang, President of OPPO Central & Eastern Europe, added.

Within the framework of the 2022 tournament (from 16th May to 5th June), OPPO, who benefits from extensive visibility on the stadium’s show courts, will roll out the “RG x OPPO Photo Gallery”, a digital exhibition of photos taken exclusively with OPPO‘s newest flagship device – Find X5 Pro, showcasing its immense potential for unique imaging capabilities.

This year once again, OPPO will be revealing “Shot of the Day”, a video of every day’s best shot or rally, which will be posted on the tournament’s various digital platforms.

The OPPO Find X5 Pro takes capturing the action to the next level thanks to OPPO’s self-developed imaging NPU (Neural Processing Unit), MariSilicon X, which is dedicated to breath-taking videography and photography, overcomes the industry-wide challenges of capturing low-light moments.

With a laser focus on computational and AI photography workloads, MariSilicon X makes each frame of the 4K Ultra Night Video as clean as a still photo. OPPO Find X5 Pro’s advanced imaging system makes it possible to capture the heart-stopping thrills of Roland-Garros in all their glory with superior colour reproduction to bring the true vibrancy of the clay court. The first-of-its-kind Five-axis OIS (Optical Image Stabilisation) system brings a step-change in the stability and provides even better shots and more stable videos than ever, perfect for the edge-of-your-seat winning moments.

BR Magazine | Latest Issue

Download PDF: Business Review Magazine April 2024 Issue

The April 2024 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Caring for People and for the Planet”. To download the magazine in
Mihai-Alexandru Cristea | 12/04/2024 | 17:28
Advertisement Advertisement
Close ×

We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

Accept & continue