Online forms have quickly become the most popular way for businesses to gather information. Compared to old-style paper forms they are cheaper, faster, more convenient, and can make it easier to handle and process data.
However despite their advantages and how ubiquitous online forms are, many still fail to appreciate their potential. But the truth is that you really do need an online form builder as it is a tool that can be used in many ways to benefit your business:
- Lead generation
Online forms make it easy to generate leads by collecting the contact information from prospective customers who visit their website. With this information you can stay in touch with potential customers, build a relationship with them, and market your products more effectively.
The most common way to do this is by creating a simple email opt-in or contact form and explaining the benefits they’ll gain by signing up. To generate more leads you should add a solid incentive to the mix – such as a free report or discount.
- Market research
If you want your business to be successful it helps to know as much as possible about your target market – and online forms can make that possible. With a form builder you can easily create surveys to gather information about the interests of your target market, their customer experience, or other crucial areas.
Because the data you collect is digital, it will be easy to process – even if there are hundreds or thousands of responses. Some form builders have integrations that will make it easier, but if not it should be simple enough to export the data.
- Orders and payments
One way to start selling products on your website is to set up online forms for orders and payments. The forms can collect information about the order including the product, quantity, and delivery particulars – and subsequently the payment details too.
Assuming you just want to sell a few products on your website, using an online form can be easier and more convenient than an ecommerce platform. On top of that you can customize with a strong call to action that attracts more customers.
- Account registration
With an account registration for you can collect information to set up a customer account. That account can be used for personalization or to keep in touch with customers.
Additionally account registration forms are essential if you plan to set up a membership website. By offering members various perks, useful content, or discounts you can turn them into loyal repeat customers.
- Customer feedback
Creating a customer feedback form is a great way to find out more about your customer’s experiences with your products or services. The positive feedback they provide can be used as testimonials, while the negative feedback can be used to improve what you have to offer.
Some of the typical fields in a customer feedback form include the product that was purchased, level of satisfaction with it, whether they’d recommend it to others, and so on. Of course it is also possible to gather feedback about your website, marketing, and other aspects of your business.
- Job application
Using job application forms can make it convenient for people to apply for various roles – increasing the number of applicants. On top of that you can tailor each form based on exactly what your company needs so that you can find the best applicant more easily.
If you use a good form builder, you can add an option for applicants to upload their resumes. In fact if it has integrations with other platforms you may even be able to automatically send acknowledgement emails or process the applications.
Starting to see why you need an online form builder? To be perfectly honest it is safe to say that online forms are indispensable for businesses nowadays due to the fact that they can be used in many different ways.
If you have a good form builder, you can create online forms that are attractive and effective more easily. In the long run it will let you save both time and money, while at the same time helping you to improve your business.