Streams.Live, the first Live Stream Shopping solution in Romania, announces the integration with Shopify

Mihai-Alexandru Cristea 14/10/2021 | 18:01

Oveit, the company that launched the Live Stream Shopping concept in Romania, brings up new opportunities for e-commerce entrepreneurs and retail companies. After obtaining funding of 450.000 euros at the beginning of the year, Oveit focused on the technical product development of Streams.Live, and on concluding partnerships with retailers globally. Recently, the company announced its integration with Shopify, one of the most dynamic international e-commerce platforms, offering new benefits for merchants and end-users. Oveit representatives aim to enter into partnerships with 2.000 retailers by the end of 2021.


Live Stream Shopping is the phenomenon that has revolutionized the retail industry in Asia and the United States in recent years, definitely changing the buying behavior. The online merchants can now connect much more authentically and interactively with their target audience, using live online video sessions that simulate a personal experience.

Shopify is the most popular global e-commerce platform in Western Europe, Australia, UK, and the USA, with almost 2 million registered merchants, being easy to use by them, but especially for end consumers. The well-optimized process of the platform makes the online shopping experience simple, efficient, and safe, and Oveit representatives are pleased to be able to consolidate the benefits already offered by Streams.Live and address even more users around the world.

„Since the launch of Streams.Live last year, we have grown a lot, developing our activity locally and especially internationally, especially in the UK and the United States. Now we have approximately 1.000 retail users who have implemented Streams.Live solutions, and we aim to reach 2.000 merchants by the end of the year. We expect that 65% of them will be from the United States, given the popularity of Shopify among retailers and consumers in this region”, stated Mihai Drăgan – the COO of Oveit.

The founders expect the integration with Shopify to make it easier for them to accelerate the achievement of business objectives, as it enhances the benefits already offered by Streams.Live, further facilitating the effort of merchants. They can import all the products listed in Shopify directly into the Streams.Live platform, being able to allocate the products that will be in focus on each live session.

Moreover, the integration with Shopify facilitates consumers’ access to an unfragmented shopping experience, as they can purchase the desired products directly from the live session, without having to interrupt viewing or access a new website. The whole shopping process takes place exclusively during the live streaming session, where users can quickly get answers directly from company representatives. Consumer safety comes first. Thus, payment is made through the Shopify system, in a secure interface, at the time desired by the buyer.

In the last six months, Streams.Live reached the top of Live Stream Shopping solutions globally, relying on both technical capabilities and accessibility. Streams.Live offers an unlimited-time Freemium plan, where up to 50 potential buyers can be connected simultaneously.

„The main industries that have easily adopted the Live Stream Shopping concept and the Streams.Live solution are Beauty & Fashion, followed by electronics and gadgets. However, the solution is suitable for any company that sells to an end consumer and wants more innovation and authenticity, regardless of the commercial segment. Some of the brands we have collaborated with to implement Streams.Live are Remix, Alohas, Pro TV, Samsung, Dacia-Renault and L’Oréal”, concluded Mihai Drăgan.

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