Smart Ways to Increase Customer Satisfaction Levels

Mihai-Alexandru Cristea 10/01/2023 | 00:04

Keeping their customers happy is one of the key challenges for any type of business, but what are the best ways of doing this? The following are some of the best approaches for making sure that customer satisfaction levels are as high as possible.


Give More Choice of Products

Having a wide range of products helps customers to feel that they have a lot of choice and will be able to find something that’s perfect for them. This look at the reasons for expanding a product range confirms that it can help to boost market share and customer loyalty, as well as making the brand more visible.

Examples of brands with huge product ranges include the Coca-Cola Company, with more than 500 products, and PepsiCo, which has a huge range including Lays, 7Up, Quaker and others under its control. We can also see this approach with online casino software, as this site promises more than 9,000 titles for operators to use. This means that there’s more chance for players to find their favourite games, with branded and premium titles included on the list.

Provide Customer Support Options

One of the big decisions to be made by any business right now is how to provide customer support on their websites. The introduction of chatbot software has given companies a way of offering cheap and effective support on a 24/7 basis, but it isn’t always the best solution for clients who need some help.

A survey carried out recently by UJET found that 80% of people get frustrated by chatbots, while almost the same percentage of clients had to speak to a human to resolve their issues, rather than being able to do so using an automated tool. This means that automated customer support alone isn’t a good option. Brands need to give their users a variety of ways of resolving their issues, which can include chatbots but should also have the option of speaking to a human agent if necessary.

Measure Customer Satisfaction Regularly

The process of measuring customer satisfaction can be carried out simply by asking them to rate different aspects of the business and how they’re treated. This leads to a customer satisfaction score being calculated, giving a snapshot of the areas that need to be improved. Ikea is a good example of a brand that has a strong approach to improving satisfaction levels, as the Swedish furniture giant has an engaging in-store experience and their satisfaction score sat at over 90% in an Australian survey in 2018.

Keeping clients satisfied leads to more loyalty, which in turn can mean that they use that brand over and over again. On the other hand, identifying those areas where there’s currently a poor customer experience, provides the opportunity to improve the parts of the process that aren’t working as well as they should be.

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