Online retailer Fashion Days has identified the clients’ consumption behavior particularities in March. According to the data, the women were the most active clients, placing over 65 percent of the total realized orders.
Both the financial investment in the personal wardrobe and the time spent in the shop are bigger than the rest of the year. The women have spent around the March 8, on average, 6 minutes on the website, which is 25 percent more than the rest of the year, buying at least two products per order.
Over 67 percent of the women shopped using their mobile devices (phones and tablets, website and application), while the rest used the desktop version.
The most popular categories among shoppers were clothing items, footwear, but also kids clothing items.
Over 43 percent of the retailer’s clients are aged between 25 and 34. Moreover, most of them come from the country’s big cities: Bucharest, Timisoara, Cluj and Constanta.
Romanita Oprea