As digital transformation is gaining momentum, there is hardly anyone who would deny that the introduction of state-of-the-art solutions into the workflow can give a significant advantage over those businesses that for some reason prefer to stay away from cutting-edge technologies.
However, every time a business enters upon the way to digital transformation, its owner has to make a tough choice whether to give preference to a ready-made solution, cutting some corners here and now, or to invest in the development of a tailored app and reap the fruits of their serendipity in the near future, that is just around the corner.
Let’s set the record straight together. Here are the top 8 reasons why you should opt for custom web app development.
1. Completely Unique Product
There are many benefits of custom software development, but the main one is that you get your own new and pretty, feature-rich website. Most importantly, a one-of-a-kind product will be definitely appreciated by customers who are probably tired of lookalike and plain template-based websites.
A visually appealing web app with magnificent animations will certainly bring into focus your distinct brand philosophy and increase customer loyalty.
2. Game-changing Functionality
Developing a custom solution for your business, you are totally free to choose its functionality. Feel free to move beyond the commonplace set of tools that could be provided even by off-the-shelf solutions. Modern tech stacks allow you to engineer web applications with functionality that will be limited solely by your business requirements.
“A technology stack is a data system for making and running web and mobile solutions. It includes programming languages, specific tools, databases, frameworks, components, hardware modules.” Says Alex Kalachyk, Senior Web Engineer at Fively, a custom web app development company
3. Well-thought-out Customer Journey
Each business has goals, and a tailored website is a powerful tool to help you achieve them. Bespoke solutions are created taking into account all the details of a particular organization. So it’s needless to say, that all customers’ interactions with a company will be perceived as an extremely positive experience since they have been precisely mapped out.
As you know, great CX is a guarantee that happy clients will keep coming back, bringing round a couple of new ones.
4. Great Opportunities for SEO Optimization
Custom websites open the door for more complex and more advanced SEO optimization. If a website is developed from scratch, then it will be possible to win the first lines in Google search results not only via keyword-rich texts and tuned-up imagery but also via the consistent SEO-friendly structure of the website itself.
5. Make the Full Use of Business Automation
The icing on the cake of custom web development is definitely automation. The fact is that a web application is one of the most effective ways to integrate automation tools for streamlining the workflow.
For example, you can integrate software that will automatically add information from the contact form directly to your CRM system. There’s no drag-and-drop framework that will give you such enormous potential for debottlenecking.
6. Consistently Impeccable Performance
Any template-based business website built by means of free CMS frameworks becomes cluttered with a variety of plugins as time goes. This significantly slows down the loading speed of the website, and your customers will not be happy about it. Nobody likes the frustration that a slow-loading page gives.
In the case of custom web applications, such a situation is hardly thinkable. If all the elements were built by the same development team, then bringing the entire application to a working state is much easier, and optimization does not take much time as well.
7. Outstanding Security
The modern world is flooded with cyber-threat, so it’s crucial to pay due attention to how securely you store the data. Especially when customers’ trust is at stake. Using mass-market solutions can jeopardize the security of your business data, as it is a preferred target for hackers.
On the other hand, bespoke software solutions are much harder to crack, since what the code actually looks like is known only to a very tiny number of people, namely you and your developers, so hackers can’t scrutinize it to discover some vulnerability.
8. Truly Scalable Software
As your business grows and changes, the software you use must keep up with the times. Long-running bespoke web applications are the choice of farseeing business owners who dare to make truly ambitious plans.
Custom websites are always easy to shape depending on the needs of your business, so they won’t outlive their own usefulness, becoming a millstone around the neck that slows down your growth. Adding a few features or updating the user interface won’t turn out to be an impossible feat.
Of course, these are not all custom software development benefits. However, they are more than enough to get you up to speed.
Despite the fact that creating your own application is a difficult step forward, an increasing number of companies decide to take a chance. Because today is the day for you to invest in web application development to gain a competitive edge and secure the future of your business.