Latest Thoughtworks Looking Glass announces the impact of technology on business transformation in 2023

Deniza Cristian 16/12/2022 | 14:17

Thoughtworks, a global technology consultancy that integrates strategy, design, and engineering to drive digital innovation, released Looking Glass, a guide to the critical technology-driven shifts set to shape business in 2023 and beyond.


“The new Looking Glass guide points out trends in the IT&C industry and gives us a much clearer picture of the impact that technology has on businesses. Among the main trends, we can note the caution regarding Web3, the technology that marks a new era of the Internet and interconnects blockchain and crypto technology. Companies exploring this technology are advised to be cautious. At the same time, there is greater accessibility to Machine Learning (ML) and Artificial Intelligence (AI) innovations, but also a growing interest in the creation of the Metaverse. Technology is constantly developing and always brings innovations for all industries, so it is essential for companies to be aware of the tech solutions that can transform their future”, said Șerban Țîr, Managing Director of Thoughtworks Romania.

For many companies around the world, keeping up with technological innovations can be a real challenge given the fast changes in the industry. That’s why Thoughtworks created Looking Glass – designed to help companies navigate industry change and identify new opportunities.

Based on Thoughtworks’ unique approach to delivering cutting-edge innovation to businesses before new technologies reach mass adoption, this report offers industry leaders with insight into how their businesses can evolve, providing recommendations on how to best compete and become disruptors themselves.

For many, Web3 is virtually synonymous with cryptocurrencies, NFTs and other blockchain technology. Yet Web3 is best understood as a collection of building blocks that could serve as the foundation for a more distributed future of the internet. As governments and organizations adopt concepts such as decentralized identity, businesses should carefully evaluate Web3 technologies through the lens of tangible value for customers, to be ready for potential brand and commercial opportunities.

“For many businesses, the biggest Web3 opportunities are likely to emerge around reducing friction and digitalization,” said Dr. Rebecca Parsons, chief technology officer at Thoughtworks. “Provided Web3 shakes off some of its more negative associations and the security and privacy aspects of blockchain are realized, the gain in distributed identity and greater end-user control could open up new ways for businesses to maintain customer data privacy while earning customer trust and loyalty.”

The six lenses in today’s Looking Glass report are:

  • Accelerating sustainability: Despite the urgency, sustainability is not yet ‘business as usual’ for many organizations.
  • Platforms as products: Platforms need ongoing attention and to evolve and adapt in response to developer feedback and the changing business landscape.
  • Evaluating Web3: Avoid getting dazzled by the hype and focus on what Web3 offers that is directly relevant to your business.
  • Partnering with AI: Innovations in ML and AI are “trickling down” and becoming even more accessible, more embedded in the business and more productive.
  • Making the metaverse: Other fast-advancing technologies including VR/AR/XR, voice, gesture and facial recognition, are already ‘here’ and likely to be more immediately relevant to businesses in a way the metaverse — at least for now — is not.
  • Hostile tech: Balancing threats to security and consumer privacy with evolving regulations and simply doing the right thing will be critical to remaining competitive and fostering customer loyalty.

Thoughtworks’ Looking Glass is updated on an annual basis, to keep pace with the constant shifts in technology priorities and applications for businesses. Visit to stay up to date with the latest business and industry insights for digital leaders.

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