Kaspersky's 2019 internet protection suite includes cloud security

Kaspersky Lab has launched its latest internet security suite, the 2019 version. With updated key solutions for individual users, Kaspersky suite is supposed to reduce the stress that almost 70 percent of the users feel when they hear about some new threats.

Today, people make a compromise every day between being permanently connected or keeping their privacy. The more Internet services are used, the more difficult it is to keep confidential personal information. In addition, users feel they have to be available anytime and anywhere, because to a certain extent, their social connections, well-being and even their emotional balance depend on this. Kaspersky Lab solutions allow people to protect their privacy even when they are always online.

With the growing dangers and complexity of the digital environment creating the phenomenon of cyber stress, Kaspersky Lab has updated its main line of solutions for individual users. It was created to protect everything that matters to them – private life, money, memories, the soul’s quiet of loved ones. The company’s core products – Kaspersky Free and Kaspersky AntiVirus – have received new features to protect users against the latest and most complex cyber threats. Improvements have also been made in the performance of premium solutions, Kaspersky Internet Security and Kaspersky Total Security. The most important change is the emergence of a new product: an adaptive service called Kaspersky Security Cloud.

Kaspersky Lab has updated its key solution set for individual users, designed to protect everything that’s important to them – intimacy, money, memories, and loved ones – besides protecting against cyber attacks. Kaspersky Free and Kaspersky Anti-Virus have received additional features to protect users against the latest and most complex cyber threats. There are also improvements in performance, ease of setup and detection efficiency, and in premium products – Kaspersky Internet Security and Kaspersky Total Security.

People’s online behavior is different, creating unique digital individualities, similar to real life. That’s why Kaspersky Lab experts invented and patented adaptive protection technology. Kaspersky Security Cloud combines the best elements of flagship solutions, including top protection against cyber threats and various “scenarios”. Adaptability means that the service offers protection exactly when needed, depending on the individual behavior and the device used.

Kaspersky Security Cloud works on a unique “security service” structure. It is “attached” not to the device but to the owner through the My Kaspersky portal. What differentiates, however, the solution is that, having the right settings, the product behaves like a “consultant” who promptly tells you what to do to have a connection when you need it, or how to protect your personal data when there is a danger. E.g:

Imagine that you need to send a confidential document as a matter of urgency, so stop at the nearest cafe and connect to the free Wi-Fi network. The Wi-Fi network is, however, dangerous. More precisely, cybercriminals can intercept all data transmitted through them. This is quite common. Kaspersky Security Cloud announces the risk and, depending on the settings, automatically starts the VPN, which encrypts all the transmitted data.
Or if someone breaks the Wi-Fi network from home and secretly follows all the online activities – the sites you visit, the messages you send to your friends and family? Or “just” is using the Internet? With the new solution from Kaspersky Lab, this is not possible because it knows all the devices that connect to the network and informs you about it.
Or imagine that you quickly enter a new password in your social networking account, but this password is too easy and easy to break. Kaspersky Security Cloud will protest and offer you to create a complex password, tell you how to do it, or even generate one that hackers can not break even if it’s been available for centuries.
A complex password is very useful, but if the service itself was broken and all the passwords stolen? It would not have happened to make such a situation happen. In this case, Kaspersky Security Cloud will learn about data leakage and warn the user, recommending that they change their password as soon as possible before their personal data is available for sale on Darknet.
If you have delayed an important meeting, such as an interview, and you are left without a battery on the phone, so you cannot announce what you are doing? With Kaspersky Lab, the risk of you are in this situation is very small: informs you constantly about settings which are unsafe and applications unnecessary and will notify in advance about the time left to fully discharge the battery on Android device.
Another stressful situation: the hard drive on the laptop crashed, and there are all the important files – family photos, wedding film, service documents. The solution allows you to periodically backup and warns you in advance if he suspects that your hard disk is about to crash.

Such scenarios are integrated into Kaspersky Security Cloud and they are constantly enriched so users can protect their data even if they are always connected.

“When I think new generations of products, we have been guided by the desire to create a service that could offer protection right at the right time,” says Bogdan Pismicenco, Territory Sales Manager Romania, Bulgaria and Moldova, Kaspersky Lab. “Digital world has become as important as the physical and gives us even reasons of stress, as the real one: too many passwords to remember or fear that we might be victims of data breaches and we will lose money, personal information or even work. We believe that each user needs a special protection that suits their digital lifestyle and that this is the future of security solutions. Kaspersky Security Cloud is our first step towards this future.”

Kaspersky Security Cloud is available in three versions. The free version has a limited number, applies to a certain account and a number of three devices. The Personal Edition offers all the features available for one account and five devices. The Family version covers up to 20 accounts and 20 devices.