According to their earnings reports, Google, Facebook and Youtube generated a cumulative USD 63.3 billion in ad revenue in Q3 2020. Global ad spend surged during the quarter as well, increasing by 56.4 percent according to Social Bakers.
Based on the research data analyzed and published by Comprar Acciones, Google’s total revenue for Q3 2020 was USD 46.2 billion while its ad revenue totaled USD 37.09 billion, up from USD 33.79 billion in Q3 2019.
YouTube’s ad revenue was USD 5.04 billion, up from USD 3.80 billion in Q3 2019, an increase of 32 percent. According to Statista, YouTube’s ad revenue went from USD 4.72 billion in Q4 2019 to USD 4.04 billion in Q1 2020. It slumped further to USD 3.81 billion in Q2 2020.
Facebook’s revenue for Q3 2020 was USD 21.5 billion, up by 22 percent year-over-year (YoY). From this amount, ad spend was USD 21.2 billion, nearly 99 percent of the total. It had increased from USD 17.4 billion in Q3 2019.
In total, the three tech giants generated USD 63.3 billion in ad revenue in Q3 2020.
On the other hand, for Amazon, its total revenue in Q3 2020 was USD 96.1 billion, up by 37 percent YoY. From this amount, ad revenue was USD 5.4 billion, up by 51 percent YoY. Comparatively, ad-driven Twitter, Snap and Pinterest raked in slightly less than USD 2 billion.
According to a Zenith report, global ad expenditure will decline by 9 percent in 2020. However, in 2021, it will recover, posting a 5.8 percent gain thanks to the Tokyo Summer Olympics. Also, digital ads will contribute an estimated 51 percent to global ad spend in 2020 based on the report.
Another study made by IAB states that digital ad spend will grow by 6 percent in 2020 while traditional ad spend will drop by 30 percent. Paid search will grow the fastest, at 26 percent, and social media ad spend will increase by 25 percent. Digital video will soar by 18 percent and digital display by 15 percent.