Empowering Your Ads With Proxies

Online advertising is a critical component of any successful business’ arsenal. As such, marketers continually look for ways to improve their efforts for a greater return on investment.

Part of this optimization process is verifying ads to ensure they function as they’re meant to. Therefore, ad verification is a critical step. In this article, we take a look at how you can empower your digital ads when you buy proxy.

Challenges With Ad Verification

Ad verification is a crucial process whereby marketers check their ads to ensure they’re displayed in the right environments, are viewed by the target audience, and aren’t victims of fraudulent activity.

During ad verification, marketers check to make sure the ads are working as they’re meant to while also checking for fraud, measuring viewability, and monitoring brand safety.

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This may sound simple enough, but several challenges can make it much more difficult than first anticipated.

Ad Fraud

Ad fraud is one of the biggest challenges that digital marketers face when placing ads online. It is an umbrella term used to cover a wide range of techniques that fraudsters use to fabricate traffic and the statistics of your ads.

Because of the wide range of methods used to commit ad fraud, it can be extremely difficult to detect. This can become even more challenging when you’re running multiple campaigns at the same time. As such, it’s vital that marketers use all the skills and tools available to them to prevent ad fraud.

Here are some common types of ad fraud you may encounter:

• Fake accounts and ad bots: These techniques involve fraudsters creating fake accounts or using ad bots to engage with display ads. Despite the interaction, there will be no sales or genuine interest. This leads the business to a diminished ad spend with little to no return on the investment. Click fraud is an example of this type of activity.
• Simulated traffic: These techniques involve the fraudsters altering the statistics of their website to make it appear more successful and worth a premium advertising price. The most common statistic to fake is traffic, although the bounce rate is equally important. This leads to businesses buying ads on a website while under the impression that the site performs well and that the ad will be seen by many. Website spoofing is an example of this type of fraud.
• Impression laundering: These techniques involve hiding ads in such a way that they technically appear on the page, but they’re not visible. Therefore, the website gets paid for each impression, even if visitors can’t see your ad or interact with it in a meaningful way. Ad stacking and pixel stuffing are examples of this type of fraud.

Limited Global Coverage

Another challenge that comes into play is that ad verification isn’t readily available globally. Geo-restrictions based on your IP make it impossible to see content in the same way for other locations.

This makes it extremely difficult for businesses to verify their ads in other regions. Not being able to verify your ads in these regions also makes them more vulnerable to ad fraud.

Ad Verification Standards

Currently, there’s no standardized ad verification process. This means that companies fly blind to ensure their ads work correctly.

Additionally, the lack of a standardized process means that ad verification tools aren’t reliable yet. Finding tools that are able to differentiate between fake and real clicks and impressions accurately is difficult. 

How Do Proxies Help?

Proxies provide an efficient and affordable solution to these challenges. They are also a necessary tool to monitor online ad content securely. If you buy proxy, you can improve and empower your ad verification process in several ways.

First off, these proxies can help you detect and analyze ad fraud better. You can start the process by evaluating your display ads using a different IP.

This will allow you to see how potential clients will view and interact with the ad. You can make sure it works the way you intended. You can also use a proxy to identify any suspicious patterns and track network traffic to take action against fraud before it’s too late.

Proxies can also optimize the effectiveness of any ad verification tools you use. Many sites may block these tools as they run automatically and may be mistaken for a bot or spam activity.

Fraudsters know this and often implement the same defenses against tools like this to seem legit while only protecting their agenda.

However, when you pair your tools with a residential proxy linked to an actual device, they won’t be detected or blocked.

Proxies also help marketers solve ad verification issues with global campaigns. When placing ads in other locations, it can be extremely challenging to verify them due to geo-restrictions.

However, with a residential proxy with an IP in the same location, you can more effectively check your ads without these concerns.

Best Proxies For Ads and Verification

The best type of proxy for ad verification is a residential one. The reason for this is because residential proxies have IPs from real devices that have been assigned by ISP.

This makes them appear like real users when used. This also means that they’re difficult to detect and block. Because of this reason, a residential proxy is the best tool to use for verifying your ads, optimizing their performances, and protecting against ad fraud.

While datacenter proxies may be more affordable and have great uses in other situations, they’re not the best option when it comes to optimizing your ads.

The reason for this is that the IPs are generated in a data center. They’re not linked to real devices or assigned by IPs. As such, they’re easier to detect and block.

Final Thoughts

If you’re a marketer looking for ways to optimize your digital ads and avoid ad fraud, then a residential proxy is the ideal solution.

When you buy a proxy you can empower your ads by verifying them and ensuring they’re all performing the way they should.