Discover the future of artificial intelligence with HONOR AI Magic Portal

In a world dominated by technology and a multitude of applications, finding the right assistance to maximize their potential becomes essential. Therefore, global technology brand HONOR presents AI Magic Portal – an AI-powered “concierge” designed to seamlessly integrate with users’ everyday needs.

What Magic Portal offers:

Intuitive understanding: Magic Portal goes beyond the boundaries of interactions based on traditional methods. It is a “concierge” that understands context and learns from user behaviours to provide proactive, personalized support.

Seamless integration: Magic Portal means less search time and more action time.

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Uncompromising privacy and security: HONOR believes that innovation should never compromise privacy. Magic Portal is designed with state-of-the-art security protocols to ensure user data is protected.

Daily, there are a multitude of tasks and various activities to be done. Time is limited, and smartphones are the solution to these challenges. However, devices don’t always truly understand the user’s needs. They provide access to a lot of useful applications, but do not make them available in an efficient way. In essence, they are smart, but not intuitive enough. They are simple, but not always easy to use. They are useful, but not always personalized.

The HONOR Magic Portal is an AI-based feature that understands the user’s intent and presents the needed services without the user having to ask for them. It is a smart, personalized solution that allows users to effortlessly navigate between apps and access various services with a single swipe. It doesn’t wait to be asked but understands needs and intentions, effortlessly presenting the most relevant services and information.

For example, AI Magic Portal quickly recognizes addresses from a text message and directs users to Google Maps, allowing them to easily navigate directly on their device. Also, for social networks such as TikTok and Facebook, it simplifies accessing and sharing information, allowing users to submit booking details or online search results with a simple swipe. Furthermore, Magic Portal facilitates image-based shopping experiences, seamlessly guiding users to platforms where they can find and purchase desired items. 

All this was exemplified at an event organized by HONOR on Thursday evening to mark the official launch of the Magic6 Series in Romania, together with the AI Magic Portal. Under the concept “Discover The Magic”, the evening turned into a memorable show, complemented by an exciting concert by the talented artist Antonia. 

The advanced technical specifications of the new devices were detailed by Călin Clej – Marketing Director HONOR Romania and Bulgaria, who reminded us that the HONOR Magic 6 Pro is the first smartphone with five Gold Label DXOMARK 2024 certifications: Gold Audio, Gold Battery, Gold Camera, Gold Display, and Gold Selfie.

“Magic is no longer utopian; it is as tangible as possible. After launching a budget phone with the toughest screen on the market, Magic6 Lite, this year we’re taking innovation to a new level with Magic V2, the world’s thinnest and lightest foldable smartphone. We’ve managed to change the design language in this segment by introducing phones that measure in millimeters instead of centimeters. At the same time, we launched tonight in Romania our most powerful flagship, the HONOR Magic6 Pro, which introduces for the first time the AI Magic Portal, a revolutionary feature that anticipates user needs and simplifies interaction with a simple drag and drop. The AI revolution will continue even faster for our products. We are dedicated to bringing magic to users’ lives through smart innovation and exceptional design,” said Călin Clej – Marketing Director HONOR Romania and Bulgaria.

For his part, Stanley Yan, Country Manager of Honor Romania and Bulgaria, spoke about HONOR’s performance, which has remarkably positioned itself among the top five smartphone brands in Europe for the first time since it became an independent company.

In Q4 of 2023, HONOR saw a staggering 116% year-on-year growth in Europe – the only brand to report triple-digit growth in the period.

“HONOR sales reached 1.3 million units in 2023 for the 70, 90, 70 Lite, and 90 Lite models, representing a six-fold increase over the previous year,” said Stanley Yan, Country Manager of Honor Romania and Bulgaria, who also mentioned another HONOR success: winning 45 awards from the international press at MWC 2024.

Another highlight of the evening was the live unveiling of the luminous HONOR volumetric logo located in Victory Square. The broadcast was conducted live with the new Magic6 Series smartphone, the HONOR Magic6 PRO, from the location, demonstrating the power of digital zoom up to 100x.

The launch of the Magic6 Series and AI Magic Portal in Romania was a success. The evening was a magical experience for all present, a perfect combination of state-of-the-art technology, quality music, and an electrifying atmosphere.