Blugento launches first alliance in local eCommerce, together with Frisbo, Coletaria.ro and VE Global

Aurel Constantin 10/12/2019 | 09:26

Blugento, a Cluj-Napoca based company specialized in providing eCommerce solutions based on the Magento platform, lays the foundation of the first commercial agreement to support online stores in Romania in selling their products in Poland.

Frisbo, the smart e-Fulfillment platform with the largest presence in the EEC, Coletaria.ro, expert in the shipping and delivery of packages, part of the Packeta group, with the largest network of pick-up points in the EEC, and VE Global, a company specialized in building eCommerce tools to increase audience, number of conversions and optimize marketing investments, joins Blugento, in support of Romania online stores entering Poland, an eCommerce market about 4 times larger than the local one.

The commercial agreement between the 4 companies is addressed to all those who wish to sell internationally online, Poland being the first step in this direction.

“We aim to support Romanian entrepreneurs to scale their businesses online and abroad, starting with the Polish market. Together with our partners we can offer them a complete package of services and multidisciplinary expertise to be able to sell their products on the Polish market. Together, we will be able to provide them with the entire ecosystem needed to expand the business in Poland,” says Sandu Babasan, CEO of Blugento, mentioning that an online store can start selling on the Polish market in about 30 – 60 days, a period that varies depending on number of products, number of integrated solutions, payment systems, etc.

The first step in the process of expanding sales in Poland involves conducting an audit of the activity of online stores, followed by an analysis of the shops on the verticals in which they operate. Subsequently, the entrepreneurs will receive an action plan in which all the partner companies will be involved, so that the managers of the companies can have visibility and predictability throughout the sales expansion process in Poland.

Coletaria.ro will be involved as a strategic logistics partner for the online stores on the Blugento platform, which will be delivered to Poland.

„We offer to the entrepreneurs who want to sell their products in Poland the guarantee of an advantageous delivery cost, starting from RON 20 per parcel. We ensure the connection of shops with marketplaces in Poland, for a rapid expansion of the online business and through an already existing network of partners we offer legal consulting services for setting up companies, opening bank accounts, payment methods, translations, marketing etc.,” says Alexandr Jeleascov, CEO of Coletaria.ro, mentioning that, at present, through a simple integration with Coletaria.ro, online stores can deliver packages to all 28 countries of the European Union, plus Ukraine and the Russian Federation.

Frisbo ensures a vital part of expanding an online store in the Polish market: warehousing and processing orders.

“Once our partners in the eCommerce alliance have done their job, and the seller has an online shop that Polish consumers can easily understand and use, following a regionally tailored marketing strategy, order fulfillment follows. Frisbo ensures in Poland the economic storage of goods in validated partner halls and manages the efficient packaging and delivery of packages to consumers, through an integrated platform with the online shop, offering invoicing, issuing documents (such as AWB) and live reporting of commercial success,” says Bogdan Colceriu, CEO of Frisbo.

VE Global already has 5 years experience in the Polish market and contributes the experience and expertise acquired throughout the digital traffic chain, offering digital advertising services (generating new traffic and notoriety using any type of digital media, retargeting), digital assistant (a solution based on machine learning and artificial intelligence that allows traffic optimization and conversion rate) and remarketing (email remarketing, web push notification).

“Our main differentiator is the ability to connect digital communication channels through VE proprietary technology. In this way, the interaction rate increases substantially, and the user experience on the site is more relevant. The direct benefit of this technology is found in the clients’ budgets, which are used much more efficiently,” says Toma Matei, SVP CEE at VE Global.

Generally speaking, the extension of the product portfolio to customers outside Romania brings higher sales by 15 – 20 percent for online stores. However, the growth potential can be even greater, taking into account the evolution of the Polish eCommerce industry, estimated this year to be worth over 11 billion euros, in the B2C segment alone.

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